NOWFASHION: Real Time Fashion News, Photography Streaming and Live Fashion Shows

By Aarushi Saxena

Luxury car maker Porsche accelerated to the top rank in the Brand Finance Luxury &...

By Aarushi Saxena

Luxury car maker Porsche accelerated to the top rank in the Brand Finance Luxury & Premium 50 list, becoming the world's most valuable brand, while Louis Vuitton was knocked off the second spot by Cartier. Cementing itself as front-runner in the luxury sector, Porsche has increased its brand...

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Yoshikimono

32 PHOTOS

October 21, 201915:00 PMMon, 21 Oct 2019 15:00:00 +0200+0200

Yoshikimono Spring Summer 2020 Tokyo

October 21, 201915:00 PMMon, 21 Oct 2019 15:00:00 +0200+0200

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MAGAZINE

e-P Summit Charts Fashion’s Future

By Jessica Bumpus & Sofia Celeste

The 7th edition of the e-P Summit kicked off in Milan Wednesday under the aegis of the theme...

e-P Summit Charts Fashion’s Future

By Jessica Bumpus & Sofia Celeste

e-P Summit Charts Fashion’s Future

By Jessica Bumpus & Sofia Celeste

The 7th edition of the e-P Summit kicked off in Milan Wednesday under the aegis of the theme “Next Level Now,” tackling key subjects like omnichannel retail and marketing, direct-to-consumer retailing, and 3D digital fashion design. Organized by Pitti Immagine, the one-day power networking event...

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Seoul FW’s Eco Revamp

By Jessica Bumpus

Seoul is a city known for its tech, pop, and beauty, but also for its air pollution. Earlier this...

Seoul FW’s Eco Revamp

By Jessica Bumpus

Seoul FW’s Eco Revamp

By Jessica Bumpus

Seoul is a city known for its tech, pop, and beauty, but also for its air pollution. Earlier this year, emergency laws were brought in to tackle record levels of fine dust that blanketed the sky. And while the city’s inhabitants manage to style out face masks with much aplomb, it shouldn’t come...

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FIAC: Art or Fashionable Stuff?

By Rebecca Voight

The FIAC (Foire International d’Art Contemporain), Paris’ contemporary arts fair which closed...

FIAC: Art or Fashionable Stuff?

By Rebecca Voight

FIAC: Art or Fashionable Stuff?

By Rebecca Voight

The FIAC (Foire International d’Art Contemporain), Paris’ contemporary arts fair which closed this weekend, is one of those annual cultural happenings that everyone wants a piece of. The city began to look like an arty amusement park days before the fair opened when Jeff Koons’ monumental hand...

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Beauty’s AR Quest

By NOWFASHION

The cosmetics industry is currently scrambling to appeal to millennial and Gen-Z consumers. In...

Beauty’s AR Quest

By NOWFASHION

Beauty’s AR Quest

By NOWFASHION

The cosmetics industry is currently scrambling to appeal to millennial and Gen-Z consumers. In their quest to appeal to the younger generation, brands are increasingly investing in new virtual and augmented reality features adapted to mobile devices. After launching a limited version at the...

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How to Lose Followers

By Aarushi Saxena

Disingenuous endorsements is the number one reason why individuals unfollow influencers,...

How to Lose Followers

By Aarushi Saxena

How to Lose Followers

By Aarushi Saxena

Disingenuous endorsements is the number one reason why individuals unfollow influencers, according to Instagram creative firm Takumi and a study released last week by Marketing Charts, a hub for data, graphics, and research analysis. Based on a survey of 2,251 representatives in the UK, the US,...

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The Kimono Reinvented

By Elisabeta Tudor

The kimono has always been an object of fascination. Even in Japan, where it is considered an...

The Kimono Reinvented

By Elisabeta Tudor

The Kimono Reinvented

By Elisabeta Tudor

The kimono has always been an object of fascination. Even in Japan, where it is considered an intangible cultural treasure, designers can’t help but put their hands on it to reinvent it and challenge traditional perception.Yoshiki Hayashi, an influential composer and musician-turned-designer, did...

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The Forgotten Side of Fashion

By Frédéric Martin-Bernard

In our current times that are defined by social media and selfies, it is not uncommon for fashion...

The Forgotten Side of Fashion

By Frédéric Martin-Bernard

The Forgotten Side of Fashion

By Frédéric Martin-Bernard

In our current times that are defined by social media and selfies, it is not uncommon for fashion designers to solely focus on the front sides of the garments they design. Is this a reflection of our current digitally-obsessed era, or does this tendency reveal a decline of true craftsmanship?The...

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Chloé and UNICEF to Empower Young Women

By NOWFASHION

The French luxury Maison under the creative direction of Natacha Ramsay-Levi and UNICEF just...

Chloé and UNICEF to Empower Young Women

By NOWFASHION

Chloé and UNICEF to Empower Young Women

By NOWFASHION

The French luxury Maison under the creative direction of Natacha Ramsay-Levi and UNICEF just announced a new 3-year global partnership to advance gender equality through innovative tech solutions developed with and for adolescent girls.The partnership will include support to flagship UNICEF...

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The Show Goes on in São Paulo

By Jorge Grimberg

“Brazilian creatives have gone through a whirlwind following the dramatic political scandals of...

The Show Goes on in São Paulo

By Jorge Grimberg

The Show Goes on in São Paulo

By Jorge Grimberg

“Brazilian creatives have gone through a whirlwind following the dramatic political scandals of the past few years and throughout this scenario, SPFW has become a tool to keep the system alive,” said Paulo Borges, the CEO and founder of São Paulo Fashion Week, which will close its 48th edition on...

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Shanghai: Tech and Tribal Culture

By Jing Zhang

In a swish of Balenciaga jumpers, Gucci tees, and doll-like Chinese KOLs live streaming to their...

Shanghai: Tech and Tribal Culture

By Jing Zhang

Shanghai: Tech and Tribal Culture

By Jing Zhang

In a swish of Balenciaga jumpers, Gucci tees, and doll-like Chinese KOLs live streaming to their fans on their phones, Shanghai Fashion Week Spring/Summer 2020 is coming to a close. It was a week of sunshine, rainstorms, and blustering winds, as buyers, media, and fashionistas traversed between...

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How Shanghai Could Change Fashion

By Gianluca Cantaro

When you are in Shanghai, the only thing you need to worry about is always keeping your phone...

How Shanghai Could Change Fashion

By Gianluca Cantaro

How Shanghai Could Change Fashion

By Gianluca Cantaro

When you are in Shanghai, the only thing you need to worry about is always keeping your phone charged and connected – as everything passes through these devices, and without it you are lost. Cash no longer circulates; the QR code pays everything. This, of course, offers more control on...

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Lindbergh Film to Premiere in Milan

By Sofia Celeste

Milan’s Fashion Film Festival will unveil “Peter Lindbergh: Women’s Stories” at Milan’s Anteo...

Lindbergh Film to Premiere in Milan

By Sofia Celeste

Lindbergh Film to Premiere in Milan

By Sofia Celeste

Milan’s Fashion Film Festival will unveil “Peter Lindbergh: Women’s Stories” at Milan’s Anteo Cinema on November 10th.“Engaging and intimate, this film depicts the German photographer and features Naomi Campbell, [his wife] Astrid Lindbergh, and Helga Polzin,” organizers said Tuesday.The...

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Sophia Kokosalaki Dies

By Jessica Bumpus

The Greek fashion designer Sophia Kokosalaki has died. News of the London-based designer’s death...

Sophia Kokosalaki Dies

By Jessica Bumpus

Sophia Kokosalaki Dies

By Jessica Bumpus

The Greek fashion designer Sophia Kokosalaki has died. News of the London-based designer’s death was reported by the culture minister for Greece, Lina Mendoni, on Monday."It is extremely sad when a young person dies, a creative spirit, a dynamic and self-made woman who starred in the harsh and...

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Decoding Fashion's 2.0 Buying Trends

By Anissa Draa

In an ever-changing digital age and saturated luxury industry, modern-day customers who shop for...

Decoding Fashion's 2.0 Buying Trends

By Anissa Draa

Decoding Fashion's 2.0 Buying Trends

By Anissa Draa

In an ever-changing digital age and saturated luxury industry, modern-day customers who shop for designer clothes and accessories – both on- and offline – are constantly on the look-out for authenticity and want to be engaged in new, unique ways. Anissa Draa, e-buyer at French department store...

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COLLECTIONS

Yoshikimono

32 PHOTOS

October 21, 201915:00 PMMon, 21 Oct 2019 15:00:00 +0200+0200

Yoshikimono Spring Summer 2020 Tokyo

October 21, 201915:00 PMMon, 21 Oct 2019 15:00:00 +0200+0200

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MOHOCOMPANY

41 PHOTOS

October 18, 201905:00 AMFri, 18 Oct 2019 05:00:00 +0200+0200

MOHOCOMPANY Spring Summer 2020 Ready To Wear Seoul

October 18, 201905:00 AMFri, 18 Oct 2019 05:00:00 +0200+0200

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Cabbeen

50 PHOTOS

October 17, 201914:30 PMThu, 17 Oct 2019 14:30:00 +0200+0200

Cabbeen Spring Summer 2020 Shanghai

October 17, 201914:30 PMThu, 17 Oct 2019 14:30:00 +0200+0200

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NPC

42 PHOTOS

October 16, 201914:30 PMWed, 16 Oct 2019 14:30:00 +0200+0200

NPC Spring Summer 2020 Shanghai

October 16, 201914:30 PMWed, 16 Oct 2019 14:30:00 +0200+0200

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Cher

35 PHOTOS

October 16, 201913:30 PMWed, 16 Oct 2019 13:30:00 +0200+0200

Cher Spring Summer 2020 Shanghai

October 16, 201913:30 PMWed, 16 Oct 2019 13:30:00 +0200+0200

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Lucio Vanotti

28 PHOTOS

October 16, 201911:30 AMWed, 16 Oct 2019 11:30:00 +0200+0200

Lucio Vanotti Spring Summer 2020 Shanghai

October 16, 201911:30 AMWed, 16 Oct 2019 11:30:00 +0200+0200

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Forele 

34 PHOTOS

October 16, 201910:30 AMWed, 16 Oct 2019 10:30:00 +0200+0200

Forele Spring Summer 2020 Shanghai

October 16, 201910:30 AMWed, 16 Oct 2019 10:30:00 +0200+0200

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Stage

49 PHOTOS

October 16, 201908:30 AMWed, 16 Oct 2019 08:30:00 +0200+0200

Stage Spring Summer 2020 Shanghai

October 16, 201908:30 AMWed, 16 Oct 2019 08:30:00 +0200+0200

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Yun Moonmoon

33 PHOTOS

October 16, 201907:30 AMWed, 16 Oct 2019 07:30:00 +0200+0200

Yun Moonmoon Spring Summer 2020 Shanghai

October 16, 201907:30 AMWed, 16 Oct 2019 07:30:00 +0200+0200

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Yiwen Studio

68 PHOTOS

October 15, 201914:30 PMTue, 15 Oct 2019 14:30:00 +0200+0200

Yiwen Studio Spring Summer 2020 Shanghai

October 15, 201914:30 PMTue, 15 Oct 2019 14:30:00 +0200+0200

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Chuyi.Studio

45 PHOTOS

October 15, 201913:30 PMTue, 15 Oct 2019 13:30:00 +0200+0200

Chuyi.Studio Spring Summer 2020 Shanghai

October 15, 201913:30 PMTue, 15 Oct 2019 13:30:00 +0200+0200

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VIDEOS

VIDEO | Masha Ma Ready To Wear Spring Summer 2020 Paris

Video

Highlights from the Masha Ma Fashion show in Paris, Ready To Wear collection Spring Summer 2020

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VIDEO | Altuzarra Ready To Wear Spring Summer 2020 Paris

Video

Highlights from the Altuzarra Fashion show in Paris, Ready To Wear collection Spring Summer 2020

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VIDEO | Giambattista Valli Ready To Wear Spring Summer 2020 Paris

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Highlights from the Giambattista Valli Fashion show in Paris, Ready To Wear collection Spring...

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VIDEO | Stella McCartney Ready To Wear Spring Summer 2020 Paris

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Highlights from the Stella McCartney Fashion show in Paris, Ready To Wear collection Spring...

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VIDEO | Givenchy Ready To Wear Spring Summer 2020 Paris

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Highlights from the Givenchy Fashion show in Paris, Ready To Wear collection Spring Summer 2020

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VIDEO | L'Oréal Ready To Wear Spring Summer 2020 Paris

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Highlights from the L’Oreal Fashion show in Paris, Ready To Wear collection Spring Summer 2020

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VIDEO | Elie Saab Ready To Wear Spring Summer 2020 Paris

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Highlights from the Elie Saab Fashion show in Paris, Ready To Wear collection Spring Summer 2020

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VIDEO | Haider Ackermann Ready To Wear Spring Summer 2020 Paris

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Highlights from the Haider Ackermann Fashion show in Paris, Ready To Wear collection Spring...

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VIDEO | Rahul Mishra Ready To Wear Spring Summer 2020 Paris

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Highlights from the Rahul Mishra Fashion show in Paris, Ready To Wear collection Spring Summer 2020

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VIDEO | Ka Wa Key Ready To Wear Spring Summer 2020 Paris

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Highlights from the KA WA KEY Fashion show in Paris, Ready To Wear collection Spring Summer 2020

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VIDEO | Christian Stone Ready To Wear Spring Summer 2020 Paris

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Highlights from the Christian Stone Fashion show in Paris, Ready To Wear collection Spring...

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VIDEO | Balmain Ready To Wear Spring Summer 2020 Paris

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Highlights from the Balmain Fashion show in Paris, Ready To Wear collection Spring Summer 2020

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VIDEO | Giada Ready To Wear Spring Summer 2020

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Runway video of the Giada fashion show, ready to wear collection spring summer 2020 designed by...

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VIDEO | Isabel Marant Ready To Wear Spring Summer 2020 Paris

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Highlights from the Isabel Marant Fashion show in Paris, Ready To Wear collection Spring Summer 2020

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