NOWFASHION: Real Time Fashion News, Photography Streaming and Live Fashion Shows

By Elisabeta Tudor

The way brands connect with their customers — established and potential ones — has changed...

By Elisabeta Tudor

The way brands connect with their customers — established and potential ones — has changed drastically over the years and has redefined the way luxury and fashion brands interact with society as a whole.“Cultural cred is intangible. It transcends geography and demographics and isn’t created by...

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Chanel

72 PHOTOS

December 04, 201918:30 PMWed, 04 Dec 2019 18:30:00 +0100+0100

Chanel Pre Fall 2020 Paris

December 04, 201918:30 PMWed, 04 Dec 2019 18:30:00 +0100+0100

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MAGAZINE

Dover Street Market's 15 Years of Innovation

By Elisa Carassai

Can brick and mortar survive in the age of online shopping? As many shops and concept stores shut...

Dover Street Market's 15 Years of Innovation

By Elisa Carassai

Dover Street Market's 15 Years of Innovation

By Elisa Carassai

Can brick and mortar survive in the age of online shopping? As many shops and concept stores shut their doors, once again, Dover Street Market, the brainchild of Comme Des Garçons designer Rei Kawakubo, stands out by celebrating its 15th anniversary.The concept store, which initially opened in...

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The Suit That Will Get Us to Mars

By Sofia Celeste

Getting the first human to Mars in the 2030s hinges more on the relationship between science and...

The Suit That Will Get Us to Mars

By Sofia Celeste

The Suit That Will Get Us to Mars

By Sofia Celeste

Getting the first human to Mars in the 2030s hinges more on the relationship between science and the textiles industry than one might think.“We will have people on the moon, hopefully by the mid 2020s. I hope we don’t get stuck on the Moon. I hope we can push further and get people to Mars....

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Italy’s Fashion Chamber Promotes Inclusion

By Elisa Carassai

Italy’s Camera Nazionale Della Moda outlined the path towards diversity across the industry and...

Italy’s Fashion Chamber Promotes Inclusion

By Elisa Carassai

Italy’s Fashion Chamber Promotes Inclusion

By Elisa Carassai

Italy’s Camera Nazionale Della Moda outlined the path towards diversity across the industry and how inclusion can be implemented throughout the fashion system, at a summit Tuesday, held at Milan’s historic Gerolamo children’s theater.Named “Including Diversity” the event coincided with World...

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Rankin on the Environment and Social Ills

By Robin Torres

British photographer John Rankin is one of the most distinguishable and prolific pop culture...

Rankin on the Environment and Social Ills

By Robin Torres

Rankin on the Environment and Social Ills

By Robin Torres

British photographer John Rankin is one of the most distinguishable and prolific pop culture photographers of his generation. Yet, what perhaps truly sets his career apart from that of his contemporaries is his activism and the way he documents socio-political issues.Earlier this year, shortly...

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Gucci Grows Chinese Community With Tencent

By Sofia Celeste

Gucci is taking major strides to drive its business among Chinese consumers and engage them by...

Gucci Grows Chinese Community With Tencent

By Sofia Celeste

Gucci Grows Chinese Community With Tencent

By Sofia Celeste

Gucci is taking major strides to drive its business among Chinese consumers and engage them by creating a digital community. On Monday, the Italian luxury goods maker announced a joint business partnership with Chinese internet goliath Tencent, to, in large part, innovate across Tencent’s unique...

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The Pop-Politics of the Hoodie

By Elisa Carassai

Is the hoodie the last true political garment?“The Hoodie,” the first exhibition to explore the...

The Pop-Politics of the Hoodie

By Elisa Carassai

The Pop-Politics of the Hoodie

By Elisa Carassai

Is the hoodie the last true political garment?“The Hoodie,” the first exhibition to explore the socio-political role of this popular casual wear staple, opened Sunday at the Het Nieuwe Instituut, the Dutch institute for architecture, design and digital culture in Rotterdam, the Netherlands.The...

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Luxury’s Future is Chinese

By Sofia Celeste

In a luxury world expected to rise four percent to 1.3 trillion euros this year, its top priority...

Luxury’s Future is Chinese

By Sofia Celeste

Luxury’s Future is Chinese

By Sofia Celeste

In a luxury world expected to rise four percent to 1.3 trillion euros this year, its top priority is a Chinese, young customer—someone who lives in “the now” and is totally digital.“Brands who understand this are set to grow. The consumer of today is all these things and wants to be listened to,”...

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Gosha Rubchinskiy Debuts in Milan

By Elisa Carassai

The third and latest instalment of Gosha Rubchinskiy’s GR-Uniforma 3 project, was unveiled...

Gosha Rubchinskiy Debuts in Milan

By Elisa Carassai

Gosha Rubchinskiy Debuts in Milan

By Elisa Carassai

The third and latest instalment of Gosha Rubchinskiy’s GR-Uniforma 3 project, was unveiled Thursday in conjunction with the opening of Modes, Milan’s brand-new omnichannel retail store.The store, which boasts interesting collaborations with London’s NTS Radio and the team behind Reading Room, a...

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Life After The Victoria’s Secret Show

By Jessica Bumpus

“What does the new era of empowerment look like at Victoria’s Secret?” asked a series of current...

Life After The Victoria’s Secret Show

By Jessica Bumpus

Life After The Victoria’s Secret Show

By Jessica Bumpus

“What does the new era of empowerment look like at Victoria’s Secret?” asked a series of current adverts for the former lingerie giant. The answer? Well, it’s certainly not the annual televised fashion show which in recent years has gone from being the must-see blockbuster event of the year, full...

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Fashion’s StockX Market

By Robin Torres

Josh Luber, who turned his childhood passion for sneakers into a multi-billion dollar business,...

Fashion’s StockX Market

By Robin Torres

Fashion’s StockX Market

By Robin Torres

Josh Luber, who turned his childhood passion for sneakers into a multi-billion dollar business, embodies the very definition of entrepreneurial spirit. For many, he is also the American Dream personified. After starting and selling several business ventures and obtaining his MBA, he created and...

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Amazon Fashion’s Black Friday Formula

By Elisabeta Tudor

Amazon Fashion is on a major uptick. With sales momentum driven by Gen Z and millennials, the...

Amazon Fashion’s Black Friday Formula

By Elisabeta Tudor

Amazon Fashion’s Black Friday Formula

By Elisabeta Tudor

Amazon Fashion is on a major uptick. With sales momentum driven by Gen Z and millennials, the online retail juggernaut is tailoring its Black Friday strategy to its consumer-crazed loyalists, using AI and social media indicators to outperform competitors.In fact, recent industry figures show that...

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Digital Up-cycling with Morphine.Online

By Elisa Carassai

What makes an e-commerce platform stand out nowadays? As the number of digital platforms selling...

Digital Up-cycling with Morphine.Online

By Elisa Carassai

Digital Up-cycling with Morphine.Online

By Elisa Carassai

What makes an e-commerce platform stand out nowadays? As the number of digital platforms selling clothing online increases exponentially, finding a way to emerge from the crowd is becoming progressively difficult.From The Real Real to Vestiare Collective and more, the fashion resale market has...

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Discussing Change With Raf Simons

By Elisabeta Tudor

Today, the redefinition of the designer’s role and the new skillset required to meet the demands...

Discussing Change With Raf Simons

By Elisabeta Tudor

Discussing Change With Raf Simons

By Elisabeta Tudor

Today, the redefinition of the designer’s role and the new skillset required to meet the demands of a rapidly evolving industry are disturbing to most couturiers and fashion designers. Designers often feel that the brands they work for are operating at the expense of their authenticity and...

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Johanna Ortiz and H&M Ink Collaboration

By Elisa Carassai

Colombian-born Johanna Ortiz is the latest designer to join the roster of creatives that have...

Johanna Ortiz and H&M Ink Collaboration

By Elisa Carassai

Johanna Ortiz and H&M Ink Collaboration

By Elisa Carassai

Colombian-born Johanna Ortiz is the latest designer to join the roster of creatives that have collaborated with fast-fashion giant H&M, the company said Tuesday in a statement.From Donatella Versace’s collection in 2011 to Giambattista Valli’s latest venture with the brand this past October, H&M...

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COLLECTIONS

Chanel

72 PHOTOS

December 04, 201918:30 PMWed, 04 Dec 2019 18:30:00 +0100+0100

Chanel Pre Fall 2020 Paris

December 04, 201918:30 PMWed, 04 Dec 2019 18:30:00 +0100+0100

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Givenchy

61 PHOTOS

December 04, 201912:00 PMWed, 04 Dec 2019 12:00:00 +0100+0100

Givenchy Pre Fall 2020

December 04, 201912:00 PMWed, 04 Dec 2019 12:00:00 +0100+0100

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Blumarine

117 PHOTOS

September 20, 201910:30 AMFri, 20 Sep 2019 10:30:00 +0200+0200

Blumarine Ready To Wear Spring Summer 2020 Milan

December 04, 201911:58 AMWed, 04 Dec 2019 11:58:14 +0100+0100

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Dior

97 PHOTOS

December 04, 201900:30 AMWed, 04 Dec 2019 00:30:00 +0100+0100

Dior Men Fall 2020 Miami

December 04, 201900:30 AMWed, 04 Dec 2019 00:30:00 +0100+0100

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Prada

187 PHOTOS

September 18, 201916:00 PMWed, 18 Sep 2019 16:00:00 +0200+0200

Prada Ready To Wear Spring Summer 2020 Milan

December 03, 201921:52 PMTue, 03 Dec 2019 21:52:46 +0100+0100

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Stella McCartney

187 PHOTOS

September 30, 201910:00 AMMon, 30 Sep 2019 10:00:00 +0200+0200

Stella McCartney Ready To Wear Spring Summer 2020 Paris

December 02, 201919:02 PMMon, 02 Dec 2019 19:02:57 +0100+0100

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Gucci

118 PHOTOS

September 22, 201917:00 PMSun, 22 Sep 2019 17:00:00 +0200+0200

Gucci Men & Women Spring Summer 2020 Milan

December 02, 201911:58 AMMon, 02 Dec 2019 11:58:34 +0100+0100

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AMIRI

93 PHOTOS

June 20, 201911:30 AMThu, 20 Jun 2019 11:30:00 +0200+0200

AMIRI Menswear Spring Summer 2020 Paris

November 29, 201920:24 PMFri, 29 Nov 2019 20:24:59 +0100+0100

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Alberta Ferretti

260 PHOTOS

September 18, 201918:00 PMWed, 18 Sep 2019 18:00:00 +0200+0200

Alberta Ferretti Ready To Wear Spring Summer 2020 Milan

November 29, 201909:22 AMFri, 29 Nov 2019 09:22:50 +0100+0100

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Dolce & Gabbana

268 PHOTOS

September 22, 201914:00 PMSun, 22 Sep 2019 14:00:00 +0200+0200

Dolce & Gabbana Ready To Wear Spring Summer 2020 Milan

November 28, 201920:30 PMThu, 28 Nov 2019 20:30:59 +0100+0100

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Dior

407 PHOTOS

September 24, 201914:30 PMTue, 24 Sep 2019 14:30:00 +0200+0200

Dior Ready To Wear Spring Summer 2020 Paris

November 28, 201916:17 PMThu, 28 Nov 2019 16:17:54 +0100+0100

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VIDEOS

VIDEO | Masha Ma Ready To Wear Spring Summer 2020 Paris

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Highlights from the Masha Ma Fashion show in Paris, Ready To Wear collection Spring Summer 2020

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VIDEO | Altuzarra Ready To Wear Spring Summer 2020 Paris

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Highlights from the Altuzarra Fashion show in Paris, Ready To Wear collection Spring Summer 2020

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VIDEO | Giambattista Valli Ready To Wear Spring Summer 2020 Paris

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Highlights from the Giambattista Valli Fashion show in Paris, Ready To Wear collection Spring...

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VIDEO | Stella McCartney Ready To Wear Spring Summer 2020 Paris

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Highlights from the Stella McCartney Fashion show in Paris, Ready To Wear collection Spring...

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VIDEO | Givenchy Ready To Wear Spring Summer 2020 Paris

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Highlights from the Givenchy Fashion show in Paris, Ready To Wear collection Spring Summer 2020

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VIDEO | L'Oréal Ready To Wear Spring Summer 2020 Paris

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Highlights from the L’Oreal Fashion show in Paris, Ready To Wear collection Spring Summer 2020

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VIDEO | Elie Saab Ready To Wear Spring Summer 2020 Paris

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Highlights from the Elie Saab Fashion show in Paris, Ready To Wear collection Spring Summer 2020

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VIDEO | Haider Ackermann Ready To Wear Spring Summer 2020 Paris

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Highlights from the Haider Ackermann Fashion show in Paris, Ready To Wear collection Spring...

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VIDEO | Rahul Mishra Ready To Wear Spring Summer 2020 Paris

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Highlights from the Rahul Mishra Fashion show in Paris, Ready To Wear collection Spring Summer 2020

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VIDEO | Ka Wa Key Ready To Wear Spring Summer 2020 Paris

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Highlights from the KA WA KEY Fashion show in Paris, Ready To Wear collection Spring Summer 2020

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VIDEO | Christian Stone Ready To Wear Spring Summer 2020 Paris

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Highlights from the Christian Stone Fashion show in Paris, Ready To Wear collection Spring...

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VIDEO | Balmain Ready To Wear Spring Summer 2020 Paris

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Highlights from the Balmain Fashion show in Paris, Ready To Wear collection Spring Summer 2020

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VIDEO | Giada Ready To Wear Spring Summer 2020

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Runway video of the Giada fashion show, ready to wear collection spring summer 2020 designed by...

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VIDEO | Isabel Marant Ready To Wear Spring Summer 2020 Paris

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Highlights from the Isabel Marant Fashion show in Paris, Ready To Wear collection Spring Summer 2020

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