NOWFASHION: Real Time Fashion News, Photography Streaming and Live Fashion Shows

By Aarushi Saxena

Disingenuous endorsements is the number one reason why individuals unfollow influencers,...

By Aarushi Saxena

Disingenuous endorsements is the number one reason why individuals unfollow influencers, according to Instagram creative firm Takumi and a study released last week by Marketing Charts, a hub for data, graphics, and research analysis. Based on a survey of 2,251 representatives in the UK, the US,...

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Yoshikimono

32 PHOTOS

October 21, 201915:00 PMMon, 21 Oct 2019 15:00:00 +0200+0200

Yoshikimono Spring Summer 2020 Tokyo

October 21, 201915:00 PMMon, 21 Oct 2019 15:00:00 +0200+0200

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MAGAZINE

The Kimono Reinvented

By Elisabeta Tudor

The kimono has always been an object of fascination. Even in Japan, where it is considered an...

The Kimono Reinvented

By Elisabeta Tudor

The Kimono Reinvented

By Elisabeta Tudor

The kimono has always been an object of fascination. Even in Japan, where it is considered an intangible cultural treasure, designers can’t help but put their hands on it to reinvent it and challenge traditional perception.Yoshiki Hayashi, an influential composer and musician-turned-designer, did...

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The Forgotten Side of Fashion

By Frédéric Martin-Bernard

In our current times that are defined by social media and selfies, it is not uncommon for fashion...

The Forgotten Side of Fashion

By Frédéric Martin-Bernard

The Forgotten Side of Fashion

By Frédéric Martin-Bernard

In our current times that are defined by social media and selfies, it is not uncommon for fashion designers to solely focus on the front sides of the garments they design. Is this a reflection of our current digitally-obsessed era, or does this tendency reveal a decline of true craftsmanship?The...

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Chloé and UNICEF to Empower Young Women

By NOWFASHION

The French luxury Maison under the creative direction of Natacha Ramsay-Levi and UNICEF just...

Chloé and UNICEF to Empower Young Women

By NOWFASHION

Chloé and UNICEF to Empower Young Women

By NOWFASHION

The French luxury Maison under the creative direction of Natacha Ramsay-Levi and UNICEF just announced a new 3-year global partnership to advance gender equality through innovative tech solutions developed with and for adolescent girls.The partnership will include support to flagship UNICEF...

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The Show Goes on in São Paulo

By Jorge Grimberg

“Brazilian creatives have gone through a whirlwind following the dramatic political scandals of...

The Show Goes on in São Paulo

By Jorge Grimberg

The Show Goes on in São Paulo

By Jorge Grimberg

“Brazilian creatives have gone through a whirlwind following the dramatic political scandals of the past few years and throughout this scenario, SPFW has become a tool to keep the system alive,” said Paulo Borges, the CEO and founder of São Paulo Fashion Week, which will close its 48th edition on...

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Shanghai: Tech and Tribal Culture

By Jing Zhang

In a swish of Balenciaga jumpers, Gucci tees, and doll-like Chinese KOLs live streaming to their...

Shanghai: Tech and Tribal Culture

By Jing Zhang

Shanghai: Tech and Tribal Culture

By Jing Zhang

In a swish of Balenciaga jumpers, Gucci tees, and doll-like Chinese KOLs live streaming to their fans on their phones, Shanghai Fashion Week Spring/Summer 2020 is coming to a close. It was a week of sunshine, rainstorms, and blustering winds, as buyers, media, and fashionistas traversed between...

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How Shanghai Could Change Fashion

By Gianluca Cantaro

When you are in Shanghai, the only thing you need to worry about is always keeping your phone...

How Shanghai Could Change Fashion

By Gianluca Cantaro

How Shanghai Could Change Fashion

By Gianluca Cantaro

When you are in Shanghai, the only thing you need to worry about is always keeping your phone charged and connected – as everything passes through these devices, and without it you are lost. Cash no longer circulates; the QR code pays everything. This, of course, offers more control on...

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Lindbergh Film to Premiere in Milan

By Sofia Celeste

Milan’s Fashion Film Festival will unveil “Peter Lindbergh: Women’s Stories” at Milan’s Anteo...

Lindbergh Film to Premiere in Milan

By Sofia Celeste

Lindbergh Film to Premiere in Milan

By Sofia Celeste

Milan’s Fashion Film Festival will unveil “Peter Lindbergh: Women’s Stories” at Milan’s Anteo Cinema on November 10th.“Engaging and intimate, this film depicts the German photographer and features Naomi Campbell, [his wife] Astrid Lindbergh, and Helga Polzin,” organizers said Tuesday.The...

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Sophia Kokosalaki Dies

By Jessica Bumpus

The Greek fashion designer Sophia Kokosalaki has died. News of the London-based designer’s death...

Sophia Kokosalaki Dies

By Jessica Bumpus

Sophia Kokosalaki Dies

By Jessica Bumpus

The Greek fashion designer Sophia Kokosalaki has died. News of the London-based designer’s death was reported by the culture minister for Greece, Lina Mendoni, on Monday."It is extremely sad when a young person dies, a creative spirit, a dynamic and self-made woman who starred in the harsh and...

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Decoding Fashion's 2.0 Buying Trends

By Anissa Draa

In an ever-changing digital age and saturated luxury industry, modern-day customers who shop for...

Decoding Fashion's 2.0 Buying Trends

By Anissa Draa

Decoding Fashion's 2.0 Buying Trends

By Anissa Draa

In an ever-changing digital age and saturated luxury industry, modern-day customers who shop for designer clothes and accessories – both on- and offline – are constantly on the look-out for authenticity and want to be engaged in new, unique ways. Anissa Draa, e-buyer at French department store...

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Beauty Built on AI

By Sofia Celeste

Interview with Cherry Pick’s Justin Stewart Now that the first artificial intelligence-engineered...

Beauty Built on AI

By Sofia Celeste

Beauty Built on AI

By Sofia Celeste

Interview with Cherry Pick’s Justin Stewart Now that the first artificial intelligence-engineered fashion collections are already on the market, there is no better time than the present for the beauty industry to dive in head first. Yoox, Amazon, Alibaba, and fast fashion retailers like H&M and...

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American Shoppers Stimulate EU Retail

By NOWFASHION

The latest edition of the Planet Shopper Index (PSI) – a quarterly rundown of the top 25 most...

American Shoppers Stimulate EU Retail

By NOWFASHION

American Shoppers Stimulate EU Retail

By NOWFASHION

The latest edition of the Planet Shopper Index (PSI) – a quarterly rundown of the top 25 most lucrative source markets for European retailers – reveals that international shopper activity across Europe accelerated in the second quarter of the year, mainly driven by US shopper activity and a...

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Shanghai FW Kicks Off

By Jing Zhang

Outside of the four major fashion weeks, Shanghai has emerged as one of the most important...

Shanghai FW Kicks Off

By Jing Zhang

Shanghai FW Kicks Off

By Jing Zhang

Outside of the four major fashion weeks, Shanghai has emerged as one of the most important fashion hubs in the East. Though the country’s most established names like Masha Ma and Uma Wang prefer to show in Europe, Shanghai Fashion Week provides a platform for young, independent labels such as...

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IPOs: Waiting for a Tech Unicorn

By Sofia Celeste

Just over a decade ago, investors with a penchant for luxury goods were reeling over the slew of...

IPOs: Waiting for a Tech Unicorn

By Sofia Celeste

IPOs: Waiting for a Tech Unicorn

By Sofia Celeste

Just over a decade ago, investors with a penchant for luxury goods were reeling over the slew of IPOs that rocked the markets – family-run businesses like Salvatore Ferragamo and Prada among them, following in the steps of Bulgari and Tod’s.That all changed after the financial crisis. Today,...

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Chanel Unveils 19M

By Jessica Bumpus

It’s been a productive week for Chanel. Not only did the luxury French fashion house strengthen...

Chanel Unveils 19M

By Jessica Bumpus

Chanel Unveils 19M

By Jessica Bumpus

It’s been a productive week for Chanel. Not only did the luxury French fashion house strengthen its portfolio of specialty métiers, it also unveiled 19m: the very building that will become a hub for its Métiers d’Art, set to open next year.Located in the northeast of Paris at Place Skanderbeg,...

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COLLECTIONS

Yoshikimono

32 PHOTOS

October 21, 201915:00 PMMon, 21 Oct 2019 15:00:00 +0200+0200

Yoshikimono Spring Summer 2020 Tokyo

October 21, 201915:00 PMMon, 21 Oct 2019 15:00:00 +0200+0200

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MOHOCOMPANY

41 PHOTOS

October 18, 201905:00 AMFri, 18 Oct 2019 05:00:00 +0200+0200

MOHOCOMPANY Spring Summer 2020 Ready To Wear Seoul

October 18, 201905:00 AMFri, 18 Oct 2019 05:00:00 +0200+0200

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Cabbeen

50 PHOTOS

October 17, 201914:30 PMThu, 17 Oct 2019 14:30:00 +0200+0200

Cabbeen Spring Summer 2020 Shanghai

October 17, 201914:30 PMThu, 17 Oct 2019 14:30:00 +0200+0200

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NPC

42 PHOTOS

October 16, 201914:30 PMWed, 16 Oct 2019 14:30:00 +0200+0200

NPC Spring Summer 2020 Shanghai

October 16, 201914:30 PMWed, 16 Oct 2019 14:30:00 +0200+0200

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Cher

35 PHOTOS

October 16, 201913:30 PMWed, 16 Oct 2019 13:30:00 +0200+0200

Cher Spring Summer 2020 Shanghai

October 16, 201913:30 PMWed, 16 Oct 2019 13:30:00 +0200+0200

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Lucio Vanotti

28 PHOTOS

October 16, 201911:30 AMWed, 16 Oct 2019 11:30:00 +0200+0200

Lucio Vanotti Spring Summer 2020 Shanghai

October 16, 201911:30 AMWed, 16 Oct 2019 11:30:00 +0200+0200

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Forele 

34 PHOTOS

October 16, 201910:30 AMWed, 16 Oct 2019 10:30:00 +0200+0200

Forele Spring Summer 2020 Shanghai

October 16, 201910:30 AMWed, 16 Oct 2019 10:30:00 +0200+0200

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Stage

49 PHOTOS

October 16, 201908:30 AMWed, 16 Oct 2019 08:30:00 +0200+0200

Stage Spring Summer 2020 Shanghai

October 16, 201908:30 AMWed, 16 Oct 2019 08:30:00 +0200+0200

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Yun Moonmoon

33 PHOTOS

October 16, 201907:30 AMWed, 16 Oct 2019 07:30:00 +0200+0200

Yun Moonmoon Spring Summer 2020 Shanghai

October 16, 201907:30 AMWed, 16 Oct 2019 07:30:00 +0200+0200

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Yiwen Studio

68 PHOTOS

October 15, 201914:30 PMTue, 15 Oct 2019 14:30:00 +0200+0200

Yiwen Studio Spring Summer 2020 Shanghai

October 15, 201914:30 PMTue, 15 Oct 2019 14:30:00 +0200+0200

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Chuyi.Studio

45 PHOTOS

October 15, 201913:30 PMTue, 15 Oct 2019 13:30:00 +0200+0200

Chuyi.Studio Spring Summer 2020 Shanghai

October 15, 201913:30 PMTue, 15 Oct 2019 13:30:00 +0200+0200

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VIDEOS

VIDEO | Masha Ma Ready To Wear Spring Summer 2020 Paris

Video

Highlights from the Masha Ma Fashion show in Paris, Ready To Wear collection Spring Summer 2020

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VIDEO | Altuzarra Ready To Wear Spring Summer 2020 Paris

Video

Highlights from the Altuzarra Fashion show in Paris, Ready To Wear collection Spring Summer 2020

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VIDEO | Giambattista Valli Ready To Wear Spring Summer 2020 Paris

Video

Highlights from the Giambattista Valli Fashion show in Paris, Ready To Wear collection Spring...

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VIDEO | Stella McCartney Ready To Wear Spring Summer 2020 Paris

Video

Highlights from the Stella McCartney Fashion show in Paris, Ready To Wear collection Spring...

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VIDEO | Givenchy Ready To Wear Spring Summer 2020 Paris

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Highlights from the Givenchy Fashion show in Paris, Ready To Wear collection Spring Summer 2020

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VIDEO | L'Oréal Ready To Wear Spring Summer 2020 Paris

Video

Highlights from the L’Oreal Fashion show in Paris, Ready To Wear collection Spring Summer 2020

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VIDEO | Elie Saab Ready To Wear Spring Summer 2020 Paris

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Highlights from the Elie Saab Fashion show in Paris, Ready To Wear collection Spring Summer 2020

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VIDEO | Haider Ackermann Ready To Wear Spring Summer 2020 Paris

Video

Highlights from the Haider Ackermann Fashion show in Paris, Ready To Wear collection Spring...

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VIDEO | Rahul Mishra Ready To Wear Spring Summer 2020 Paris

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Highlights from the Rahul Mishra Fashion show in Paris, Ready To Wear collection Spring Summer 2020

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VIDEO | Ka Wa Key Ready To Wear Spring Summer 2020 Paris

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Highlights from the KA WA KEY Fashion show in Paris, Ready To Wear collection Spring Summer 2020

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VIDEO | Christian Stone Ready To Wear Spring Summer 2020 Paris

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Highlights from the Christian Stone Fashion show in Paris, Ready To Wear collection Spring...

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VIDEO | Balmain Ready To Wear Spring Summer 2020 Paris

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Highlights from the Balmain Fashion show in Paris, Ready To Wear collection Spring Summer 2020

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VIDEO | Giada Ready To Wear Spring Summer 2020

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Runway video of the Giada fashion show, ready to wear collection spring summer 2020 designed by...

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VIDEO | Isabel Marant Ready To Wear Spring Summer 2020 Paris

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Highlights from the Isabel Marant Fashion show in Paris, Ready To Wear collection Spring Summer 2020

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