As it embarks on its fifth year, further expansion within its three markets and a conscious outlook on online, Seoul-based clothing brand harlan + holden has appointed Alessandra Facchinetti as its first Creative Director.
“We are very pleased to announce Alessandra Facchinetti as Creative Director of harlan + holden. Beyond her immense talent, creativity and experience, we found a partner and visionnaire who shared in our mission to create seasonless pieces that aim to save you time so you can do things that matter,” explained Emmanuel Pineda, President, in a statement. “Alessandra embraced this time-driven philosophy towards creating her collections
and communications, and has immersed herself in the touchpoints to support our message.”
As Creative Director, Facchinetti’s primary responsibilities will be to evolve the brand’s image mission and design, as well as develop collections and oversee all communications. The unique approach of the brand makes this a rather exciting appointment. Harlan + holden are known for creating timeless pieces and developing their collections through improvements and tweaks rather than following trends or creating newness each time.
“I’m very honoured and excited to join harlan + holden as their first Creative Director,” said Facchinetti. “I’ve always been attracted by new projects that leverage a different language to express my creativity and experiences.”
“Harlan + holden have asked me to create a lifestyle uniform for women and men under a brand mission mandate to save time. To save time to focus on the things that matter. I appreciate the challenge and take on board this innovative philosophy, especially in a time where the way we approach life is changing rapidly across cultures,” she continued.
This marks quite an unexpected move from the Italian designer who created a name for herself when, almost two decades ago, she inherited the Gucci womenswear from Tom Ford and whose outstanding résumé includes names such as Valentino, Moncler and Tods.
Alessandra Facchinetti’s first collection, 9bc, will be split into three categories (day-to-day, travel and weekend) and will be released this coming June.