Burberry to Host Outdoor Runway Show in September

Luxury British label Burberry has announced plans to present its Spring/Summer 2021 collection in September of this year. Titled Burberry in Nature, the brand described the event as an "immersive show experience set in the British outdoors” which will be available for all to experience digitally, according to the fashion house.

“Now more than ever, we have to reimagine, to change. We’ve always been drawn to Nature and today we look to the purity and simplicity of the outdoors – where our founder Thomas Burberry laid our foundations – redefining our fashion landscape through new forms of expression,” the brand said in an official statement.

“As humans, we have always had a deep affinity to nature. We have had to respect and rely upon its power for our very existence, whilst marvelling and revelling in its extraordinary beauty. Especially recently, we have all yearned to reconnect again and for this show, I wanted to celebrate these feelings by bringing our community together in a creative experience that takes place within the beautiful, natural landscape of Britain,” added Riccardo Tisci, Burberry's Chief Creative Officer.

Burberry In Nature will be certified carbon neutral with any emissions offset through Burberry’s Regeneration Fund, in line with the House’s previous two runway shows. The digital event will have no audience, with only models and the Burberry team attending, and isscheduled for the 17th September on the eve of London Fashion Week.

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