#NYFW: our Top 5 most viewed runway videos
NOWFASHION has brought to you the latest Fall/Winter 2016 ready-to-wear runway videos during...
NOWFASHION has brought to you the latest Fall/Winter 2016 ready-to-wear runway videos during New-York Fashion Week. (Re)discover some of the most viewed, from Alexander Wang's spectacle at the Saint Bartholomew's Church to Delpozo's refined elegance.   1. MARCHESA   VIDEO |...
NOWFASHION has brought to you the latest Fall/Winter 2016 ready-to-wear runway videos during New-York Fashion Week. (Re)discover some of the most viewed, from Alexander Wang's spectacle at the Saint Bartholomew's Church to Delpozo's refined elegance.   1. MARCHESA   VIDEO | MARCHESA READY TO WEAR FALL WINTER 2016 NEW YORK VIDEO | MARCHESA READY TO WEAR FALL WINTER 2016 NEW...
Why 'buy now wear now' may not work for young designers
Earlier in the week just as NYFW was kicking off, brands began lining up to announce their new...
Earlier in the week just as NYFW was kicking off, brands began lining up to announce their new seasonless collections and instantly shoppable runways. From Burberry and Tom Ford to Rebecca Minkoff, Vetements, and Paul Smith, each announced a slightly different take on their new business models,...
Earlier in the week just as NYFW was kicking off, brands began lining up to announce their new seasonless collections and instantly shoppable runways. From Burberry and Tom Ford to Rebecca Minkoff, Vetements, and Paul Smith, each announced a slightly different take on their new business models, lamenting the current system and offering that this next phase would be an experiment. Many in the...
The democratization of fashion: why consumers come first at NYFW
In an attempt to focus on consumer inclusivity and revive the archaic fashion system, early...
In an attempt to focus on consumer inclusivity and revive the archaic fashion system, early adopting designers – those that are usually the first to embrace and pioneer change – have begun to implement new seasonal strategies this Fall. Off the back of talks in December when the CFDA proposed...
In an attempt to focus on consumer inclusivity and revive the archaic fashion system, early adopting designers – those that are usually the first to embrace and pioneer change – have begun to implement new seasonal strategies this Fall. Off the back of talks in December when the CFDA proposed that fashion weeks should be consumer-facing events, brands such as Banana Republic, Rebecca Minkoff,...
Spotlight: Q&A with designers from Ground Zero
Design duo and brothers Eri and Philip Chu set out to launch their contemporary brand, Ground...
Design duo and brothers Eri and Philip Chu set out to launch their contemporary brand, Ground Zero, back in 2008. The name was extracted from the idea that everything starts from nothing, and with that they’ve successfully built a design aesthetic that challenges the definition of streetwear. We...
Design duo and brothers Eri and Philip Chu set out to launch their contemporary brand, Ground Zero, back in 2008. The name was extracted from the idea that everything starts from nothing, and with that they’ve successfully built a design aesthetic that challenges the definition of streetwear. We took some time out during New-York Fashion Week to speak with the brothers after their rebellious...
Trend Watch: Runway rebels emerging at NYFW
  There’s been an increase in attitude among certain collections at NYFW this fall, and that’s...
  There’s been an increase in attitude among certain collections at NYFW this fall, and that’s to be expected from designers such as Hood by Air and the Vfiles team, but the overall sense of rebellion seems to underscore a larger surfacing mood.     ​Alexander Wang ready-to-wear...
  There’s been an increase in attitude among certain collections at NYFW this fall, and that’s to be expected from designers such as Hood by Air and the Vfiles team, but the overall sense of rebellion seems to underscore a larger surfacing mood.     ​Alexander Wang ready-to-wear Fall/Winter 2016, New-York   Teen angst poured out of Alexander Wang’s assortment, who finished up...
How sportswear is winning at NYFW
  After four days of New York Fashion Week it’s fair to say the intersection of sportswear and...
  After four days of New York Fashion Week it’s fair to say the intersection of sportswear and high-end fashion has superseded everyone’s expectations. But herein lies the problem. There are still are handful of terms being thrown around to describe this emerging shift in fashion - think...
  After four days of New York Fashion Week it’s fair to say the intersection of sportswear and high-end fashion has superseded everyone’s expectations. But herein lies the problem. There are still are handful of terms being thrown around to describe this emerging shift in fashion - think athleisure, streetwear, and sportswear – but none that really do it justice. The enigmatic, all-embracing...
The seasonless shake-up
It was only six months ago I was saying the fashion industry was becoming more and more...
It was only six months ago I was saying the fashion industry was becoming more and more season-less and that the ecosystem in place hadn’t been revised for years – a point of contention I remember initiating from a CFDA panel I participated in over two years ago. Fast forward to today, and that...
It was only six months ago I was saying the fashion industry was becoming more and more season-less and that the ecosystem in place hadn’t been revised for years – a point of contention I remember initiating from a CFDA panel I participated in over two years ago. Fast forward to today, and that conversation is finally evolving into action.   Burberry Prorsum Fall/Winter...
Building basics to be the next big trend
There’s something to say about the influx of basics on the runway these past few seasons, and...
There’s something to say about the influx of basics on the runway these past few seasons, and even more to say about the price you pay for high-end jersey creations.    Yeezy Season 1 show, New-York   When Kanye West previewed his Yeezy season three collection over Twitter on...
There’s something to say about the influx of basics on the runway these past few seasons, and even more to say about the price you pay for high-end jersey creations.    Yeezy Season 1 show, New-York   When Kanye West previewed his Yeezy season three collection over Twitter on Wednesday, we were almost fooled into thinking he was veering away from his dystopian-inspired basics and...
Vfiles: what makes an emerging designer?
The renowned youth whisperer, better known as the VFILES collective, celebrated their sixth...
The renowned youth whisperer, better known as the VFILES collective, celebrated their sixth season with their open source method of curating emerging designers. Founder Julie Anne Quay believes in fashion democracy and this round Kim Shui, Anton Belinskiy, Ottolinger, and Sophie Hardeman managed...
The renowned youth whisperer, better known as the VFILES collective, celebrated their sixth season with their open source method of curating emerging designers. Founder Julie Anne Quay believes in fashion democracy and this round Kim Shui, Anton Belinskiy, Ottolinger, and Sophie Hardeman managed to make the cut. The four separate collections – although inherently conceived from different...
FASHION EDITORIAL | LEAVING THE CITY BEHIND
Story by Greg Kohler
Escaping from the rush of the city, leaving it all behind, she drives away to the countryside by...
Story by Greg Kohler
Escaping from the rush of the city, leaving it all behind, she drives away to the countryside by night where the sea breeze and fresh air awaits for her in the morning light. Delight in the perfect getaway of our Parisienne Bianca, all in Spring/Summer 2016 collections. NOWFASHION brings you...
Escaping from the rush of the city, leaving it all behind, she drives away to the countryside by night where the sea breeze and fresh air awaits for her in the morning light. Delight in the perfect getaway of our Parisienne Bianca, all in Spring/Summer 2016 collections. NOWFASHION brings you the latest fashion shoot in an ongoing series exclusively photographed for NOWFASHION's...
Jean Paul Gaultier’s Palace
By Elisabeta Tudor
As always, Jean Paul Gaultier’s Haute Couture shows are not only a celebration of fashion, but an...
By Elisabeta Tudor
By Elisabeta Tudor
As always, Jean Paul Gaultier’s Haute Couture shows are not only a celebration of fashion, but an ode to those who make fashion what it is, who constantly reinvent the stuff fashion dreams are made of.     This time was no different: Gaultier’s Spring/Summer 2016 Haute Couture...
As always, Jean Paul Gaultier’s Haute Couture shows are not only a celebration of fashion, but an ode to those who make fashion what it is, who constantly reinvent the stuff fashion dreams are made of.     This time was no different: Gaultier’s Spring/Summer 2016 Haute Couture offering paid a tribute to the designer’s extravagant friends, his mesmerizing muses, the night owls, and...
Valentino's exquisite alchemy
By Jessica Bumpus
ARGUABLY the couture schedule saves the best until last: Valentino. This is the show that has the...
By Jessica Bumpus
By Jessica Bumpus
ARGUABLY the couture schedule saves the best until last: Valentino. This is the show that has the swoon factor and such is the stamp of design duo Pierpaolo Piccioli and Maria Grazia Chiuri that they can now turn their hand to anything. Any theme, any inspiration, any idea can now so seamlessly...
ARGUABLY the couture schedule saves the best until last: Valentino. This is the show that has the swoon factor and such is the stamp of design duo Pierpaolo Piccioli and Maria Grazia Chiuri that they can now turn their hand to anything. Any theme, any inspiration, any idea can now so seamlessly be seen through a Valentino lens to make a collection entirely "theirs" but with an added layer of...
Armani’s Frock Off
By Jessica Bumpus
Couture, as we know, is all about the craft – and the most explicit way of showing that off is...
By Jessica Bumpus
By Jessica Bumpus
Couture, as we know, is all about the craft – and the most explicit way of showing that off is through eveningwear because it dazzles and it shines of expertise, time, and knowledge and it belongs to an extravagant world that not all that many of us get to inhabit. Armani Prive is all about that...
Couture, as we know, is all about the craft – and the most explicit way of showing that off is through eveningwear because it dazzles and it shines of expertise, time, and knowledge and it belongs to an extravagant world that not all that many of us get to inhabit. Armani Prive is all about that world – and if you thought you had seen all the possible variations and interpretations of a gown,...
Chanel's Ark
By Jessica Bumpus
  When Waterworld the film happens, get thee to the Chanel ark. Who wouldn't want to be stuck...
By Jessica Bumpus
By Jessica Bumpus
  When Waterworld the film happens, get thee to the Chanel ark. Who wouldn't want to be stuck on board a wooden vessel filled with couture creations that traverse a world full of garden party elegance and evening wear extravagance when all else is going downhill? It would be kind of fun,...
  When Waterworld the film happens, get thee to the Chanel ark. Who wouldn't want to be stuck on board a wooden vessel filled with couture creations that traverse a world full of garden party elegance and evening wear extravagance when all else is going downhill? It would be kind of fun, right?      What am I talking about? Amid a pristine lawn this morning sat a huge wooden hut...
Celebrating Giamba's 10th Couture Collection
By Elisabeta Tudor
Ruffled silk organza, floral crystal embroideries, embroidered silk brocade and floral macramé,...
By Elisabeta Tudor
Ruffled silk organza, floral crystal embroideries, embroidered silk brocade and floral macramé, hand-stitched paillettes and strass, and many other opulent materials and embellishments – and this is a non-exhaustive list – all put together in a highly feminine collection with a playful...
Ruffled silk organza, floral crystal embroideries, embroidered silk brocade and floral macramé, hand-stitched paillettes and strass, and many other opulent materials and embellishments – and this is a non-exhaustive list – all put together in a highly feminine collection with a playful allure. Yes, we are at a Giambattista Valli show, and there were many must-have pieces that celebrated the...