CBD's Transformative Properties

At a time when physical and mental health is at the top of everyone’s priorities, keeping the bathroom shelf stocked with vitamin-based skincare products from A to Z has become a necessity. Unfortunately, it’s been nigh-on-impossible to stay up to date with all the beauty brands that have come into prominence in the last few years. From natural ingredients to new formulas, skincare has taken over and it’s now playing a significant role in the daily routine of most Centennials. While some trends have become instant hits, others have still not been fully recognised — or trusted. 

This is the case for cannabidiol, more commonly known as CBD: one of the 100 different chemical compounds of the hemp plant. Its effects can be likened to that of marijuana, but CBD doesn’t actually contain any psychoactive elements. On the contrary, it is rich in vitamins A, C and E, which stimulate collagen production and help to promote anti-inflammation. The extract also contains powerful antioxidants that are able to heal and moisturise the skin. The term “CBD oil” can often be found on the labels of shampoos, oral sprays and skincare products. This phrasing is used to refer to a blend of CBD extracts with either olive, hemp or coconut oil — all of which enhance application and effectiveness.

Therefore, it’s no surprise that the benefits of CBD oil have been harnessed by many beauty companies which specialise in targeting irritated skin. According to studies conducted by the University of Debrecen in Hungary, cannabinoids are ideal for people who suffer from eczema, as “they regulate sebum production due to their combined lipostatic, anti-proliferative, and anti-inflammatory effects.”

Highly acclaimed beauty brand Kiehl’s recently expanded its skincare range and launched Kiehl’s Cannabis Sativa Seed Oil Herbal Concentrate. It’s a facial oil formulated from hemp-derived Cannabis Sativa seed oil and green oregano oil, with the intent to reduce redness and calm acne-prone skin thanks to its antioxidant properties. 

The antioxidants CBD oil contains are not only useful in treating acne-related redness, but they can also diminish visible signs of ageing – from minimising fine lines and under-eye puffiness to remedying the skin’s dull appearance. Female-owned brand CBD For Life offers a wide range of anti-ageing products like its CBD For Life Eye Serum, which contains cannabis Sativa seed oil and hyaluronic acid to plumpen and nourish the skin. The same applies to Herbivore’s Botanicals Emerald CBD Deep Moisture Glow Oil. A brightening skincare treatment with antioxidant-rich ingredients, this product works as a natural emollient to give the skin a dewy finish and reduce the look of fine lines.

 

Naysayers claim that the effectiveness of CBD oil is a significant marketing ploy, but studies on treating skin conditions that are presently being conducted do show promises. An investigation run by the COMSATS Institute of Information Technology and the Islamia University of Bahawalpur confirmed the efficacy and safety of topical cannabidiol in treating acne, eczema, psoriasis, and itchy skin. Healthy males were instructed to apply 3% Cannabis seeds extract cream twice a day to their cheeks for 12 weeks. The results demonstrated that skin sebum and erythema content showed a significant decrease (p<0.05). Therefore, there’s evidence to suggest that CBD oil has a therapeutic effect in inflammatory skin diseases, and can act as a powerful moisturiser.

For a reputable moisturising option, look no further than Herb Essentials Cannabis-Infused Body Lotion. The formula has received raving customer reviews due to featuring a balanced ratio of Omega-3 and Omega-6 fatty acids that help to keep the skin well hydrated. Alternatively, those who are still becoming familiar with cannabinoid should try out the range of lip balms that are on offer. Fun to play around with, Vertly’s CBD Infused Lip Butter is a lip balm handcrafted with coconut oil, shea butter, cacao butter, kokum butter and jojoba oil — able to heal, nourish and moisturise lips.

It may be 2020, but cannabis is still a taboo term for many. However, CBD oil is proving to change attitudes within the beauty industry and beyond, especially right now, at a time of extreme anxiety. With its range of transformative properties, those who have struggled with skin hang-ups and stress are turning to the extract to boost their routines. A versatile concoction that can be used from head to toe, beauty fads are often transient, but it looks as if CBD oil is here to stay.

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