Emporio Armani Menswear Spring Summer 2013 Milan
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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Emporio Armani Menswear Spring Summer 2013 Milan Credits: Gio Staiano/ NOWFASHION
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There is growing proof that the goal that many Milan based designers has set for themselves for next summer is to bring a modern elegance to the casual world of sportswear dressing. The menswear maestro Giorgio Armani took up the challenge with gusto in his Emporio Armani collection. The designer found a way to give an easy nonchalance to double breasted blazers in traditional fabrics of herringbone and Prince of Wales. Cutting them in loose shapes that follow the line of the shoulders rather than enhancing it. The pairing of the jackets with shorts, cut tennis length or just above the knee, also helped to relax this classic business staple. The melding of the two modes of dress was equally at work in the construction of the ensembles. Experimental fabrics and high tech finishings such as thermosealing seams made it possible to avoid a structured shape.

Unlike a number of other shows this week, Armani stayed away from hot hues. Sticking to the tried and true rich blues, deep greens and sandy beige shades, he is known for. Although he did spice things up a bit with a series of form-fitting tops that interspersed bands of those quiet colors with see-through fabric (hello nipples) or open weave tops that created a dappling effect over a toned torso.

But if there was any doubt that the collection was made for Armani’s younger clientele, the finale put that question to rest. A bevy of models outfitted in bodycon swimwear came out together to line the catwalk illustrating both Armani’s deal to dress the Italian team for this summer’s Olympic Games and his far reaching fashion empire.

-Jessica Michault

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