Fashion Meets Farmers’ Market at Collina Strada
The weight of the world seems to be on everyone’s shoulders. Collina Strada designer Hillary Taymour used her S/S 2020 show as a platform for performative protest, underscored by a celebration of sustainable fashion. She's widely known for the latter but this time around involved an unexpected twist. Set outside along the block that lines Stuyvesant Square Park, a rather ideal setting for Taymour's collection, she emulated a typical New York farmers’ market with a line of booths housing fresh fruit, vegetables, flowers, and baked goods – all courtesy of Misfits and Local Roots. The hippie vibe was present, sans-Birkenstocks, but that was Taymour’s agenda; she wanted to project a modern version of being in a vintage store.


Collina Strada Spring/Summer 2020 runway show in New York. Photo by Guillaume Roujas for NOWFASHION.

A “real” cast of models – from moms bearing young children to expressive elders, and a staged streaker and LGBTQ+ friends – were garbed in completely repurposed deadstock materials. The exception being the jersey fabrics which was noted in the show notes as being a material that the team is “urgently seeking sustainable options [for].”
The collection, titled “Thank You Very Much for Helping Me,” was a playful call to action for an industry that just doesn’t seem to listen, or often lacks the means and/or motivation for the time being. On each seat at the show, reusable Baggu brands sat atop a climate change cheat sheet referencing “the ways to help me” – that is, our dear planet earth. The guide was created by Céline Semaan, founder of Slow Factory, “a design lab working with companies to research and implement sustainability-focused initiatives,” and shared tips like “shop local, support your farmers’ market and small-scale sustainable food production,” as well as “repair your clothes, don’t throw them away. Buy vintage or second hand, try a rental service.” The list went on, designed with emoji-esque graphics to make the serious issue a little more palatable. A nice touch considering how stressful and overwhelming it can get sometimes when bombarded with Mother Nature's sufferings.

Putting aside the social cause and plea for a sustainable world, Taymour debuted 34 looks in total all dipped in a psychedelic concoction and following a 60s love-child aesthetic. From reworked dye effects and nostalgic embellishments, the newness was in the details this season. Slinky slip dresses and skirts alongside swimwear-inspired shapes and form-fitting tops ruled the runway, despite the prints and patterns emerging as the focal point. The accessories were also a key standout with Taymour partnering with Hoka on decorative sneakers with ruffled trims and Perler beads.
The runway-cum-concert surfaced indie favorites Zsela and Tei-Shi, who broke up the show by two musical segments and ended with a free-for-all as guests, were invited to take home the remaining produce that was scattered on tables and crates along the catwalk. And what better ending than grabbing your recyclable Baggu bag and filling it up with local produce to really drive the sustainability message home?
SHARE
  • Facebook
  • Twitter
  • Pinterest
SIMILAR ARTICLES
Exclusive from Gucci backstage
By Valerio Mezzanotti
Exclusive from the Gucci fashion show backstage, spring summer 2020 collection designed by...
By Valerio Mezzanotti
By Valerio Mezzanotti
Exclusive from the Gucci fashion show backstage, spring summer 2020 collection designed by Alessandro Michele.
Exclusive from the Gucci fashion show backstage, spring summer 2020 collection designed by Alessandro Michele.
The World by Giorgio Armani
By Gianluca Cantaro
The earth collection of Giorgio Armani is strongly linked with our planet. The browns of the...
By Gianluca Cantaro
By Gianluca Cantaro
The earth collection of Giorgio Armani is strongly linked with our planet. The browns of the earth with touches of blue in different shades, greys, and light pink composed the palette for a collection that wanted to celebrate the beauty of our planet. “This is my way to remember all the natural...
The earth collection of Giorgio Armani is strongly linked with our planet. The browns of the earth with touches of blue in different shades, greys, and light pink composed the palette for a collection that wanted to celebrate the beauty of our planet. “This is my way to remember all the natural elements and their importance,” explained Armani backstage before the show. “We just have only one...
Gucci’s Horsesbit Bag Sells-out
By Sofia Celeste
Gucci’s 1955 Horesbit Bag, which was relaunched in a multitude of colors at its 2020 Cruise...
By Sofia Celeste
Gucci’s 1955 Horesbit Bag, which was relaunched in a multitude of colors at its 2020 Cruise collection, has sold out, in what marks one of the fastest sell-outs in the brand’s history. The Horsebit bag, inspired by equestrian code, features a double ring and bar and is modelled with the same...
Gucci’s 1955 Horesbit Bag, which was relaunched in a multitude of colors at its 2020 Cruise collection, has sold out, in what marks one of the fastest sell-outs in the brand’s history. The Horsebit bag, inspired by equestrian code, features a double ring and bar and is modelled with the same shoulder strap it featured over six decades ago. Since its relaunch, it has been worn by Sienna Miller,...
Is Milan the Place to Be?
By Sofia Celeste
With JLo’s stride down the Versace Spring/Summer 2020 runway in the scandalously sexy, legendary...
By Sofia Celeste
By Sofia Celeste
With JLo’s stride down the Versace Spring/Summer 2020 runway in the scandalously sexy, legendary jungle dress, she dropped the mic on any other fashion show here. With skin to die for and a booty that has not lost any of its bodaciousness, the singer, dancer, actress, mother of twins, just closed...
With JLo’s stride down the Versace Spring/Summer 2020 runway in the scandalously sexy, legendary jungle dress, she dropped the mic on any other fashion show here. With skin to die for and a booty that has not lost any of its bodaciousness, the singer, dancer, actress, mother of twins, just closed a global concert tour celebrating her 50th birthday and the Versace appearance was another crowning...
Tod's Modernity in Craftsmanship
By Gianluca Cantaro
Stick with the best you can do, and it will become timeless. Trends are ephemeral and, if not...
By Gianluca Cantaro
By Gianluca Cantaro
Stick with the best you can do, and it will become timeless. Trends are ephemeral and, if not rooted in a solid ground, they have no future. Tod’s, part of the Della Valle Group, perfectly exemplifies this strategy: season by season it evolved in order to reach the maximum level of luxury. Forget...
Stick with the best you can do, and it will become timeless. Trends are ephemeral and, if not rooted in a solid ground, they have no future. Tod’s, part of the Della Valle Group, perfectly exemplifies this strategy: season by season it evolved in order to reach the maximum level of luxury. Forget fashion gimmicks when Mister Diego Della Valle is part of the game. Attracting flamboyant audiences...
INTERVIEW: Aerin Lauder
By Sofia Celeste
We caught up with beauty scion and lifestyle maven Aerin Lauder at the presentation of...
By Sofia Celeste
By Sofia Celeste
We caught up with beauty scion and lifestyle maven Aerin Lauder at the presentation of AerinXBlazéMilano, a Spring/Summer 2020 capsule of the urban chic iconic blazers Blazé is known for, fused with Lauder's effortless aesthetic flair. In an intimate, floral-filled salon, on the edge of Milan’s...
We caught up with beauty scion and lifestyle maven Aerin Lauder at the presentation of AerinXBlazéMilano, a Spring/Summer 2020 capsule of the urban chic iconic blazers Blazé is known for, fused with Lauder's effortless aesthetic flair. In an intimate, floral-filled salon, on the edge of Milan’s Giardini Pubblici Indro Montanelli, the businesswoman (clad in a tan travel blazer) chatted with us...
Fashion Week’s Diminishing Impact on Beauty
By Nicole Collins
Fashion month is in full swing, and armies of professional makeup artists are backstage at...
By Nicole Collins
Fashion month is in full swing, and armies of professional makeup artists are backstage at fashion shows in the world’s epicenters of style, New York, Milan, Paris, and London. In that regard, nothing about the Spring/Summer 2020 shows is very different than the last 60 years or so. What is...
Fashion month is in full swing, and armies of professional makeup artists are backstage at fashion shows in the world’s epicenters of style, New York, Milan, Paris, and London. In that regard, nothing about the Spring/Summer 2020 shows is very different than the last 60 years or so. What is different, though, is the impact those artists and their artistry have on the beauty industry. It’s...
A Return to Real Life
By Gianluca Cantaro
The speed of our world often makes us forget our past, our roots. Brands and designers chase...
By Gianluca Cantaro
By Gianluca Cantaro
The speed of our world often makes us forget our past, our roots. Brands and designers chase things that aren’t worth it or that aren’t what they really need to focus on, in order to make the right move. But a company must be very structured to go through these difficult years. “In this Emporio...
The speed of our world often makes us forget our past, our roots. Brands and designers chase things that aren’t worth it or that aren’t what they really need to focus on, in order to make the right move. But a company must be very structured to go through these difficult years. “In this Emporio Armani collection, I simply went back to my past and reworked it in order to make it contemporary,”...