Fenty’s Collaboration-Mania

Since Robyn Rihanna Fenty , the international pop-star-turned-fashion-designer, unveiled the first release of her namesake brand co-founded with LVMH in Paris earlier this year, the fashion industry and her solid fan base have been in awe with the Barbadian’s singer monthly drops of ready-to-wear collections and accessories, which are available exclusively via fenty.com and during occasional, worldwide pop-up events.

Fenty’s ever-growing international success, since its inception, has led the brand to win the Urban Luxe Fashion Award during the 2019 ceremony of the British Fashion Awards earlier this month. So far, however, the brand has only relied on Rihanna herself and Jahleel Weaver, Fenty’s Style Director, for the creative direction of each drop — which Rihanna likes to call “releases” — a nod to her career in music — but this is about to change.  Earlier this week, the brand announced two new collaborations, namely one with Jordanian-Romanian shoe designer Amina Muaddi and another with the young British designer of Vietnamese and Chinese origins A Sai Ta.

A Sai Ta who owns his namesake brand ASAI, has been tapped by Rihanna to redesign and customize a selection of pieces from Fenty’s “City Bloom” collection, in the style of his best-selling ‘Hot Wok’ dresses that were introduced in London during Fashion Week with the support of Fashion East, London’s leading incubator for young designers. “This collection celebrates some of the two labels’ shared codes: freedom, and a distinct sense of community,” read an official statement released by Fenty. A limited-edition of just 24 pieces are available at London’s Selfridges since yesterday — and will probably sell like hot cakes if they are not already sold-out by now.  

Amina Muaddi, for her part, has been appointed at the helm of Fenty’s shoe designs. Rihanna was initially introduced to Muaddi’s designs when Jahleel Weaver purchased a few pairs for her to wear soon after Amina Muaddi’s brand launch in summer 2018. She recently invited the Jordanian-Romanian designer to provide her shoes for the 2019 Savage x Fenty lingerie show, which was live-streamed via Amazon Fashion on September 20th. Muaddi made a name for herself with her highly feminine and bejeweled martini-glass shaped heels, pumps and sandals, and also designs for Alexandre Vauthier in addition to being the creative director of her eponymous footwear brand that, according to her brand’s official data, has grown 400% between seasons. Amina Muaddi was also awarded Designer of the Year by the FN Achievement Awards earlier this month. In addition to her new appointment at Fenty, the designer recently announced via her Instagram account that she will also launch an exclusive capsule with the iconic British multi-brand store Harrod’s that will be on sale before the end of the month.


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