Fenty’s Collaboration-Mania

Since Robyn Rihanna Fenty , the international pop-star-turned-fashion-designer, unveiled the first release of her namesake brand co-founded with LVMH in Paris earlier this year, the fashion industry and her solid fan base have been in awe with the Barbadian’s singer monthly drops of ready-to-wear collections and accessories, which are available exclusively via fenty.com and during occasional, worldwide pop-up events.

Fenty’s ever-growing international success, since its inception, has led the brand to win the Urban Luxe Fashion Award during the 2019 ceremony of the British Fashion Awards earlier this month. So far, however, the brand has only relied on Rihanna herself and Jahleel Weaver, Fenty’s Style Director, for the creative direction of each drop — which Rihanna likes to call “releases” — a nod to her career in music — but this is about to change.  Earlier this week, the brand announced two new collaborations, namely one with Jordanian-Romanian shoe designer Amina Muaddi and another with the young British designer of Vietnamese and Chinese origins A Sai Ta.

A Sai Ta who owns his namesake brand ASAI, has been tapped by Rihanna to redesign and customize a selection of pieces from Fenty’s “City Bloom” collection, in the style of his best-selling ‘Hot Wok’ dresses that were introduced in London during Fashion Week with the support of Fashion East, London’s leading incubator for young designers. “This collection celebrates some of the two labels’ shared codes: freedom, and a distinct sense of community,” read an official statement released by Fenty. A limited-edition of just 24 pieces are available at London’s Selfridges since yesterday — and will probably sell like hot cakes if they are not already sold-out by now.  

Amina Muaddi, for her part, has been appointed at the helm of Fenty’s shoe designs. Rihanna was initially introduced to Muaddi’s designs when Jahleel Weaver purchased a few pairs for her to wear soon after Amina Muaddi’s brand launch in summer 2018. She recently invited the Jordanian-Romanian designer to provide her shoes for the 2019 Savage x Fenty lingerie show, which was live-streamed via Amazon Fashion on September 20th. Muaddi made a name for herself with her highly feminine and bejeweled martini-glass shaped heels, pumps and sandals, and also designs for Alexandre Vauthier in addition to being the creative director of her eponymous footwear brand that, according to her brand’s official data, has grown 400% between seasons. Amina Muaddi was also awarded Designer of the Year by the FN Achievement Awards earlier this month. In addition to her new appointment at Fenty, the designer recently announced via her Instagram account that she will also launch an exclusive capsule with the iconic British multi-brand store Harrod’s that will be on sale before the end of the month.


SHARE
  • Facebook
  • Twitter
  • Pinterest
SIMILAR ARTICLES
Alessandra Facchinetti Joins Harlan+Holden
By Alice Ierace
As it embarks on its fifth year, further expansion within its three markets and a conscious...
By Alice Ierace
As it embarks on its fifth year, further expansion within its three markets and a conscious outlook on online, Seoul-based clothing brand harlan + holden has appointed Alessandra Facchinetti as its first Creative Director.“We are very pleased to announce Alessandra Facchinetti as Creative...
As it embarks on its fifth year, further expansion within its three markets and a conscious outlook on online, Seoul-based clothing brand harlan + holden has appointed Alessandra Facchinetti as its first Creative Director.“We are very pleased to announce Alessandra Facchinetti as Creative Director of harlan + holden. Beyond her immense talent, creativity and experience, we found a partner and...
Matteo De Rosa Joins Dries Van Noten
By Alice Ierace
As one of Puig’s first moves since the acquisition of a majority stake of Dries Van Noten back in...
By Alice Ierace
As one of Puig’s first moves since the acquisition of a majority stake of Dries Van Noten back in 2018, the Spanish company appointed Italian Matteo De Rosa as the fashion brand’s latest President, effective February 1st.De Rosa brings a wealth of experience to the role, which includes six years...
As one of Puig’s first moves since the acquisition of a majority stake of Dries Van Noten back in 2018, the Spanish company appointed Italian Matteo De Rosa as the fashion brand’s latest President, effective February 1st.De Rosa brings a wealth of experience to the role, which includes six years at renowned global retailer Ports 1961 (where he also held the title of Managing Director during his...
Hyerès’ Fashion Finalists: Beyond Traditional Beauty
By Rebecca Voight
France’s upcoming Hyères International Fashion, Photography and Accessories Festival  (April...
By Rebecca Voight
France’s upcoming Hyères International Fashion, Photography and Accessories Festival  (April 23-27) turns thirty-five this year. Like the stylish world it celebrates, the finalists are making their mark with diversity, original materials, artisanal expertise and personal vision. Half of the...
France’s upcoming Hyères International Fashion, Photography and Accessories Festival  (April 23-27) turns thirty-five this year. Like the stylish world it celebrates, the finalists are making their mark with diversity, original materials, artisanal expertise and personal vision. Half of the shortlisted designers, five out of ten, are from France, which shows a marked increase. The rest,...
Mikimoto and Comme des Garçons Unveil Fine Jewellery Collaboration
For the first time in Comme des Garçons' history, fashion designer Rei Kawakubo – the mastermind...
For the first time in Comme des Garçons' history, fashion designer Rei Kawakubo – the mastermind behind both the label and Dover Street Market concept stores – has created a fine jewellery capsule collection using Mikimoto pearls.The collection represents the first stage of a two-year partnership...
For the first time in Comme des Garçons' history, fashion designer Rei Kawakubo – the mastermind behind both the label and Dover Street Market concept stores – has created a fine jewellery capsule collection using Mikimoto pearls.The collection represents the first stage of a two-year partnership between the two brands and aims at blending Kawakubo’s avant-garde approach with the heritage of...
Jean-Paul Gaultier's Last Show
By Gianluca Cantaro
L'Enfant Terrible de la mode never stops to surprise. He dropped the bomb announcing over social...
By Gianluca Cantaro
By Gianluca Cantaro
L'Enfant Terrible de la mode never stops to surprise. He dropped the bomb announcing over social media that this 50th anniversary Haute Couture show would've been the last, shaking up the whole fashion system. Then, continuing with his subtle approach, he started the celebration with the (fake)...
L'Enfant Terrible de la mode never stops to surprise. He dropped the bomb announcing over social media that this 50th anniversary Haute Couture show would've been the last, shaking up the whole fashion system. Then, continuing with his subtle approach, he started the celebration with the (fake) funeral scene from William Klein's 1966 movie "Who Are You, Polly Maggoo?." Lights down, curtain up...
Jean-Pierre Blanc's Unfailing Support for Creation
By Frédéric Martin-Bernard
In 1986, a then young Jean-Pierre Blanc imagined the Hyères Festival while studying. Thirty-five...
By Frédéric Martin-Bernard
In 1986, a then young Jean-Pierre Blanc imagined the Hyères Festival while studying. Thirty-five editions later, the fashion design and photography event which traditionally takes place on the French Riviera can be considered one of the fashion industry's leading events for the discovery of...
In 1986, a then young Jean-Pierre Blanc imagined the Hyères Festival while studying. Thirty-five editions later, the fashion design and photography event which traditionally takes place on the French Riviera can be considered one of the fashion industry's leading events for the discovery of up-and-coming talents. This year, the Festival will take place from April 23rd to 27th. Jonathan Anderson...
High Jewelry's Promising Prospects
By Elisabeta Tudor
Once reserved exclusively for an aristocratic and noble elite, jewellery has become increasingly...
By Elisabeta Tudor
Once reserved exclusively for an aristocratic and noble elite, jewellery has become increasingly democratic since the early 1990s. Many high jewellery brands such as Cartier, Tiffany & Co, Bulgari, and Boucheron have all experienced unprecedented growth during this period and inspired several...
Once reserved exclusively for an aristocratic and noble elite, jewellery has become increasingly democratic since the early 1990s. Many high jewellery brands such as Cartier, Tiffany & Co, Bulgari, and Boucheron have all experienced unprecedented growth during this period and inspired several iconic luxury Maisons — namely Chanel, Louis Vuitton, Dior, Gucci, and Giorgio Armani — to develop...
Travelling without Moving at Armani Privé
By Gianluca Cantaro
“The idea of this show originated from a memory. In 1990 I used an ikat blanket I found in a flea...
By Gianluca Cantaro
“The idea of this show originated from a memory. In 1990 I used an ikat blanket I found in a flea market to tailor three jackets for the spring summer collection”, explained Giorgio Armani before the Privé show. “What I liked about this particular technique was the blurred effect of the motifs,...
“The idea of this show originated from a memory. In 1990 I used an ikat blanket I found in a flea market to tailor three jackets for the spring summer collection”, explained Giorgio Armani before the Privé show. “What I liked about this particular technique was the blurred effect of the motifs, the fact that the decorations were never well defined and I conveyed this concept by concealing the...