The Maison Louis Vuitton has gone tropical taking the French art of living to Brazil, whose environmental utopia, offers the ideal backdrop. The architect Oscar Niemeyer harmonises the paradox of civilisation versus the natural. After all, doesn’t the word utopia reflect a desire to create innovation? Signifying fantasy , it seamlessly connects with the language of fashion. Brazilian idealism and Rio de Janeiro are the starting point for Cruise 2017. The collection captures the country’s vitality, energy, multi-culturalism, freedom, urban futurism and romanticism — all the dynamic feeling the city inspires.
“I so admire the power of Oscar Niemeyer’s conviction. His vision, his radicality, his utopia even. Being able to show a fashion collection in such an architecturally powerful space is a sensorial experience. In Rio de Janeiro, what I saw most of all was movement and an explosive energy that lives somewhere between modernism and tropicality. I was fascinated by the constant duality between nature and urbanism and the pictorial explosion it creates. For me, the main question was how to incorporate into my collection all these elements that are part of Brazilian culture, without forgetting that I am just a visitor who brings his own Parisian and French cultural references to the moment.” shared Nicolas Ghesquière