LVMH and L’Oreal's Pledge to Fight CoronaVirus

The Luxury sector has been hard at work to support the fight against coronavirus. 

The first of many, on Monday, LVMH announced it would be transforming its perfume factories in hand sanitizer labs. The conglomerate has decided to give away the antibacterial product for free, and it's shifting the operations of its perfume factory to do so. 

"Through this initiative, LVMH intends to help address the risk of a lack of product in France and enable a greater number of people to continue to take the right action to protect themselves from the spread of the [coronavirus]," the company wrote in the statement. Even further, LVMH insisted that they would continue production as long as demand remained.

On Wednesday, L'Oreal, the world's largest beauty producer, launched a solidarity program in striving to curb the propagation of coronavirus. 

The program included the following solidarity programs supporting health authorities: firstly, the group's factories will now ramp up their production of hand sanitiser to manufacture significant quantities over the next few weeks to support the needs of French and European health authorities. 

La Roche-Posay will equip all partner hospitals, care homes and main partner pharmacies in Europe with hand sanitiser. 

Garnier will supply and distribute several million units of hand sanitiser free-of-charge to all its European food distribution customers so that their employees, who are continuing to work to meet consumers' basic needs, can protect themselves by following the recommended precautions.  

L'Oréal will freeze their payments until their businesses resume and will shorten its payment times with immediate systematic payments.

Lastly, the company has decided to donate one million euros to its partner non-profit organisations, who are committed to combatting insecurity. This will help the most needy to follow the recommended precautions, combat the coronavirus and withstand the consequences of this epidemic. 

"In this unprecedented crisis, it is our responsibility to contribute to the collective effort in every way possible," explained Jean-Paul Agon, Chairman and CEO of L'Oréal in an official statement. "Through these actions, L'Oréal expresses our recognition, our support and our solidarity towards those who are demonstrating extraordinary courage and selflessness in their efforts to combat this pandemic.”

SHARE
  • Facebook
  • Twitter
  • Pinterest
SIMILAR ARTICLES
Hiroshi Fujiwara Designs Moncler's Latest Collection
By Rebecca Hitchon
Italian luxury brand Moncler rolled out today a new collection designed in collaboration with...
By Rebecca Hitchon
Italian luxury brand Moncler rolled out today a new collection designed in collaboration with globally influential streetwear designer and Japanese hip hop DJ Hiroshi Fujiwara."I wanted to create a new standard, delivering the message that Moncler loves the mountain, which is where the story...
Italian luxury brand Moncler rolled out today a new collection designed in collaboration with globally influential streetwear designer and Japanese hip hop DJ Hiroshi Fujiwara."I wanted to create a new standard, delivering the message that Moncler loves the mountain, which is where the story started," said Fujiwara about the 7 Moncler Fragment Hiroshi Fujiwara collection. This message is...
Kering Sets New Biodiversity Targets
By Alice Ierace
Global luxury group Kering has announced a dedicated biodiversity strategy with a series of new...
By Alice Ierace
Global luxury group Kering has announced a dedicated biodiversity strategy with a series of new targets in order to achieve a 'net positive' impact on biodiversity by 2025.Aligned with its long-term commitment to sustainability, the group’s new biodiversity strategy outlines steps to not only...
Global luxury group Kering has announced a dedicated biodiversity strategy with a series of new targets in order to achieve a 'net positive' impact on biodiversity by 2025.Aligned with its long-term commitment to sustainability, the group’s new biodiversity strategy outlines steps to not only minimize biodiversity loss across its global supply chains but also to support nature and create net...
ALIITA: A Sparkling Family Affair
By Elisa Carassai
Family affairs are known to be a tradition amongst Italian fashion brands. The Missoni's, the...
By Elisa Carassai
Family affairs are known to be a tradition amongst Italian fashion brands. The Missoni's, the Fendi's, the Ferragamo's and the Castiglioni's, are just a few of the renown names that come to mind when thinking of the fashion empires that keep it in the family. One of these is Aliita, the jewellery...
Family affairs are known to be a tradition amongst Italian fashion brands. The Missoni's, the Fendi's, the Ferragamo's and the Castiglioni's, are just a few of the renown names that come to mind when thinking of the fashion empires that keep it in the family. One of these is Aliita, the jewellery brand established by Venezuelan-born and Milan-based designer Cynthia Vilchez Castiglioni with the...
Loewe Releases Divine-Inspired Collection
By Alice Ierace
Loewe has released its limited-edition Divine collection, honouring drag queen and actor...
By Alice Ierace
Loewe has released its limited-edition Divine collection, honouring drag queen and actor Divine. “[Divine] was absolutely out of the ordinary. He lived an intense life as a man, performer, character and as a body. For me, it is the embodiment of the principle of self-determination,” explained...
Loewe has released its limited-edition Divine collection, honouring drag queen and actor Divine. “[Divine] was absolutely out of the ordinary. He lived an intense life as a man, performer, character and as a body. For me, it is the embodiment of the principle of self-determination,” explained Jonathan Anderson, creative director of the house.The collection consists primarily of three t-shirts...
H&M Launches New CHIMI Collab
By Rebecca Hitchon
H&M has announced a collaboration with Stockholm-based eyewear brand CHIMI for a summer menswear...
By Rebecca Hitchon
By Rebecca Hitchon
H&M has announced a collaboration with Stockholm-based eyewear brand CHIMI for a summer menswear collection. The CHIMI x H&M collection, which became exclusively available on the H&M website earlier this month, marks CHIMI’s first venture into menswear, after gaining success among the...
H&M has announced a collaboration with Stockholm-based eyewear brand CHIMI for a summer menswear collection. The CHIMI x H&M collection, which became exclusively available on the H&M website earlier this month, marks CHIMI’s first venture into menswear, after gaining success among the Insta-generation for their “inclusive, fun, progressive” sunglasses designs, in the words of Creative Director...
MQBMBQ Celebrates Black Queerness in all its Different Forms
By Sasha Regazzoni
The new three-week long fundraising project denounces white queer racism and black queer...
By Sasha Regazzoni
The new three-week long fundraising project denounces white queer racism and black queer antagonism through photography, literature and film.  Jamaican-born creative Jordan Anderson has long felt concern for the worryingly stagnant direction of the fashion and arts industries and the lack of...
The new three-week long fundraising project denounces white queer racism and black queer antagonism through photography, literature and film.  Jamaican-born creative Jordan Anderson has long felt concern for the worryingly stagnant direction of the fashion and arts industries and the lack of black LGBTQ+ representation within them, hence deciding to take matters into his own hands. “My Queer...
Y/PROJECT's Eclectic Versatility
By Alice Ierace
If there is one thing 2020 has taught us so far is that the...
By Alice Ierace
If there is one thing 2020 has taught us so far is that the show must go on. Even within the fashion industry, months of lockdown and uncertainty haven’t stopped designers and creatives alike to share their work and talent with the world. That's exactly...
If there is one thing 2020 has taught us so far is that the show must go on. Even within the fashion industry, months of lockdown and uncertainty haven’t stopped designers and creatives alike to share their work and talent with the world. That's exactly why, on a sunny June afternoon, Glenn Martens gave me a personal preview of his latest SS21 collection...
New Coalition To Tackle Racism and Discrimination In The Fashion Industry
By Rebecca Hitchon
A coalition of more than 400 Black editors, stylists, models and executives is set to address...
By Rebecca Hitchon
A coalition of more than 400 Black editors, stylists, models and executives is set to address systematic racism and discrimination within the fashion and beauty industries when it launches next month.Co-founded by Teen Vogue Editor-In-Chief Lindsay Peoples Wagner and publicist Sandrine Charles,...
A coalition of more than 400 Black editors, stylists, models and executives is set to address systematic racism and discrimination within the fashion and beauty industries when it launches next month.Co-founded by Teen Vogue Editor-In-Chief Lindsay Peoples Wagner and publicist Sandrine Charles, the Black in Fashion Coalition wants to concentrate industry efforts to fight racism through...