Trending: Welcome to the VETEMENTS-mania!
By Elisabeta Tudor
Unless you've been living under a rock without any contact with the human species (or unless...
By Elisabeta Tudor
Unless you've been living under a rock without any contact with the human species (or unless you're not really interested in fashion – but if you read this, we assume that you are), you can't possibly have missed the VETEMENTS phenomenon.     Labelled as the next Martin Margiela by...
Unless you've been living under a rock without any contact with the human species (or unless you're not really interested in fashion – but if you read this, we assume that you are), you can't possibly have missed the VETEMENTS phenomenon.     Labelled as the next Martin Margiela by his peers and by the media, Demna Gvasalia, founder and creative director of the much-hyped women's...
Backstage talk: Manish Arora – French knighthood
By Elisabeta Tudor
Backstage after his runway show, Manish Arora was in a joyful mood. And he had plenty of good...
By Elisabeta Tudor
Backstage after his runway show, Manish Arora was in a joyful mood. And he had plenty of good reasons to celebrate: not only did he offer another beautifully executed and outlandish womenswear collection the Fall/Winter 2016/17 season, but he also celebrated his recent appointment as Chevalier de...
Backstage after his runway show, Manish Arora was in a joyful mood. And he had plenty of good reasons to celebrate: not only did he offer another beautifully executed and outlandish womenswear collection the Fall/Winter 2016/17 season, but he also celebrated his recent appointment as Chevalier de l’Ordre national de la Legion d’Honneur.   Manish Arora ready-to-wear Fall/Winter 2016...
#PFW: See Now Buy Now
By Jessica Bumpus & Elisabeta Tudor
The last season in which the shows will work in the way we (the fashion press and those who take...
By Jessica Bumpus & Elisabeta Tudor
By Jessica Bumpus & Elisabeta Tudor
The last season in which the shows will work in the way we (the fashion press and those who take an interest outside of them) traditionally know them to, next season will see the first play-out of the new see-now-buy-now system, as instigated by Burberry and Tom Ford. Where they have gone, many...
The last season in which the shows will work in the way we (the fashion press and those who take an interest outside of them) traditionally know them to, next season will see the first play-out of the new see-now-buy-now system, as instigated by Burberry and Tom Ford. Where they have gone, many others have followed. Of course, not every fashion house is adopting said framework. But if they were...
Digesting Milan Fashion Week: The End!
By Jessica Bumpus
Prada’s Pirates: If only taking to the high seas could be like this. It was one of those Prada...
By Jessica Bumpus
Prada’s Pirates: If only taking to the high seas could be like this. It was one of those Prada collections that had us from the first look – a corset worn on the outside; a jaunty sailor hat perched atop the head; harlequin tights; bejewelled booties; and layers of layers of both meaning (a...
Prada’s Pirates: If only taking to the high seas could be like this. It was one of those Prada collections that had us from the first look – a corset worn on the outside; a jaunty sailor hat perched atop the head; harlequin tights; bejewelled booties; and layers of layers of both meaning (a comment on the facets of a woman’s personality) and clothes. In reality, the first two fashion mentions...
Milan’s Costume Drama: Miss Havisham Versus Norma Desmond
By Jessica Bumpus
WHEN you’re confronted with a catwalk laden with upturned pseudo-antique furniture and then...
By Jessica Bumpus
WHEN you’re confronted with a catwalk laden with upturned pseudo-antique furniture and then greeted by burning ball gowns (they steamed as they sauntered down said catwalk) and a stream of singed sequins, you can’t help but wonder whose fashion home you’ve accidentally stumbled upon: that of...
WHEN you’re confronted with a catwalk laden with upturned pseudo-antique furniture and then greeted by burning ball gowns (they steamed as they sauntered down said catwalk) and a stream of singed sequins, you can’t help but wonder whose fashion home you’ve accidentally stumbled upon: that of Great Expectations’ Miss Havisham or Sunset Boulevard’s Norma Desmond (both great style protagonists)....
A sustainable drink for a sustainable fashion
Is Italian fashion going towards a more ethical direction? It does sound like a really fancy...
Is Italian fashion going towards a more ethical direction? It does sound like a really fancy excuse for a really fancy cocktail party. But A sustainable drink for a sustainable fashion has all the premises to result in something unusually different, perhaps quite pragmatic and long-lasting –...
Is Italian fashion going towards a more ethical direction? It does sound like a really fancy excuse for a really fancy cocktail party. But A sustainable drink for a sustainable fashion has all the premises to result in something unusually different, perhaps quite pragmatic and long-lasting – which in fashion usually anticipates the happening of something worth paying attention to. The...
The secrets to styling a runway show (one pop sock drama at a time!)
By Jessica Bumpus
MATHS: you might be surprised to know that it is one of the key skills to being a stylist. “There...
By Jessica Bumpus
MATHS: you might be surprised to know that it is one of the key skills to being a stylist. “There is a lot of it – especially in creating the looks, you can’t just have one extra girl,” says Audrey Taillee, stylist for the likes of I-D France and L’Officiel and today for Au Jour Le Jour, the...
MATHS: you might be surprised to know that it is one of the key skills to being a stylist. “There is a lot of it – especially in creating the looks, you can’t just have one extra girl,” says Audrey Taillee, stylist for the likes of I-D France and L’Officiel and today for Au Jour Le Jour, the Milan-based label with a sense of fun and wit at its core. “People would be surprised at how many skills...
Which brand of Milan bohemia are you?
By Jessica Bumpus
BLAME Alessandro Michele, but bohemia is in the Milan air. It’s more than in the air – it’s in...
By Jessica Bumpus
BLAME Alessandro Michele, but bohemia is in the Milan air. It’s more than in the air – it’s in the seams, the embroidery, the applique, and the prints of more or less every designer in the Italian fashion capital, such is the Gucci designer’s hype and influence now. What once might have just been...
BLAME Alessandro Michele, but bohemia is in the Milan air. It’s more than in the air – it’s in the seams, the embroidery, the applique, and the prints of more or less every designer in the Italian fashion capital, such is the Gucci designer’s hype and influence now. What once might have just been nods to folk and eclecticism have become the backbone to collections – butterflies and flowers grow...
Versace Va Va Voom: 6 things to love
By Jessica Bumpus
Karlie, Gigi, Jourdan, Kendall – there was no down-playing the Versace mega army this season as...
By Jessica Bumpus
Karlie, Gigi, Jourdan, Kendall – there was no down-playing the Versace mega army this season as they orbited a catwalk of snail shell shapes and proportions to make for a tour du force of a show as girls in stealth tailoring or lithe and sinuous silhouettes shook their thing – and they did (some...
Karlie, Gigi, Jourdan, Kendall – there was no down-playing the Versace mega army this season as they orbited a catwalk of snail shell shapes and proportions to make for a tour du force of a show as girls in stealth tailoring or lithe and sinuous silhouettes shook their thing – and they did (some more than others!).     Headbands are back – and not in the tennis-sporting sense....
Keeping up with the boys
By Jessica Bumpus
  BOYS, boys, boys: that’s what Milan is really all about. Ever since Alessandro Michele was...
By Jessica Bumpus
By Jessica Bumpus
  BOYS, boys, boys: that’s what Milan is really all about. Ever since Alessandro Michele was surprise appointed creative director at Gucci at the beginning of last year, things have been getting a little bit more exciting in the fashion capital. Peter Dundas was finally confirmed as taking on...
  BOYS, boys, boys: that’s what Milan is really all about. Ever since Alessandro Michele was surprise appointed creative director at Gucci at the beginning of last year, things have been getting a little bit more exciting in the fashion capital. Peter Dundas was finally confirmed as taking on the creative reigns at Roberto Cavalli last March (this, a less surprising move as it had been...
The show shake-up: what's all the fuss about?
By Jessica Bumpus
MILAN is underway and Paris looms, and the only “trend” to have materialised – or, in the case of...
By Jessica Bumpus
MILAN is underway and Paris looms, and the only “trend” to have materialised – or, in the case of the latter two, not materialised – this fashion week is the conversation of the see-now-buy-now restructure that seems to be playing out in fashion right now: a domino effect instigated by Burberry,...
MILAN is underway and Paris looms, and the only “trend” to have materialised – or, in the case of the latter two, not materialised – this fashion week is the conversation of the see-now-buy-now restructure that seems to be playing out in fashion right now: a domino effect instigated by Burberry, followed by Tom Ford and then everyone else who wanted to throw their two cents variation into the...
A half-formed thing: the cult of youth in modern fashion
By John-Michael O'Sullivan
"Girls can wear jeans and cut their hair short and wear shirts and boots because it's okay to be...
By John-Michael O'Sullivan
"Girls can wear jeans and cut their hair short and wear shirts and boots because it's okay to be a boy; for girls it's like promotion. But for a boy to look like a girl is degrading, according to you, because secretly you believe that being a girl is degrading.” - Ian McEwan, The Cement...
"Girls can wear jeans and cut their hair short and wear shirts and boots because it's okay to be a boy; for girls it's like promotion. But for a boy to look like a girl is degrading, according to you, because secretly you believe that being a girl is degrading.” - Ian McEwan, The Cement Garden     The night before this season’s menswear shows began, a small exhibition opened in...
On and Off: a tale of two fashion weeks
By John-Michael O'Sullivan
Every day during London Fashion Week, the narrow pavements outside the official BFC venue fill to...
By John-Michael O'Sullivan
By John-Michael O'Sullivan
Every day during London Fashion Week, the narrow pavements outside the official BFC venue fill to bursting point. Fashion students, gawping tourists, celebrity spotters, and street-style photographers jostle alongside fabulously-dressed nobodies and anonymously-dressed somebodies for the prime...
Every day during London Fashion Week, the narrow pavements outside the official BFC venue fill to bursting point. Fashion students, gawping tourists, celebrity spotters, and street-style photographers jostle alongside fabulously-dressed nobodies and anonymously-dressed somebodies for the prime corners. Inside, the photographers’ pit is rammed to capacity, and the long benches that line the...
TOP 10 fashion moments of #LFW
    Over five hectic days, London’s designers ranged far and wide in their quest to stay...
    Over five hectic days, London’s designers ranged far and wide in their quest to stay ahead of the game. From new takes on red carpet dressing to inventive material explorations, and from supersized arcade games toexperiments in seasonless “slow” fashion, the schedule was nothing if not...
    Over five hectic days, London’s designers ranged far and wide in their quest to stay ahead of the game. From new takes on red carpet dressing to inventive material explorations, and from supersized arcade games toexperiments in seasonless “slow” fashion, the schedule was nothing if not engagingly diverse. Here are NOWFASHION’s picks for the top 10 moments.   ALEXANDER...
Punk is not dead
By Nabil Aliffi
Punk was all set to make a full resurgence as the travelling crew arrived at London Fashion Week....
By Nabil Aliffi
By Nabil Aliffi
Punk was all set to make a full resurgence as the travelling crew arrived at London Fashion Week. This imminent come back proves to be no surprise given the political charge brought about by recent world events. As the general public reels back from the atrocities of late, the fashion community...
Punk was all set to make a full resurgence as the travelling crew arrived at London Fashion Week. This imminent come back proves to be no surprise given the political charge brought about by recent world events. As the general public reels back from the atrocities of late, the fashion community has developed an appetite for revolt and a latent distrust for authority, making anti-establishment...