Which brand of Milan bohemia are you?
By Jessica Bumpus
BLAME Alessandro Michele, but bohemia is in the Milan air. It’s more than in the air – it’s in...
By Jessica Bumpus
BLAME Alessandro Michele, but bohemia is in the Milan air. It’s more than in the air – it’s in the seams, the embroidery, the applique, and the prints of more or less every designer in the Italian fashion capital, such is the Gucci designer’s hype and influence now. What once might have just been...
BLAME Alessandro Michele, but bohemia is in the Milan air. It’s more than in the air – it’s in the seams, the embroidery, the applique, and the prints of more or less every designer in the Italian fashion capital, such is the Gucci designer’s hype and influence now. What once might have just been nods to folk and eclecticism have become the backbone to collections – butterflies and flowers grow...
Versace Va Va Voom: 6 things to love
By Jessica Bumpus
Karlie, Gigi, Jourdan, Kendall – there was no down-playing the Versace mega army this season as...
By Jessica Bumpus
Karlie, Gigi, Jourdan, Kendall – there was no down-playing the Versace mega army this season as they orbited a catwalk of snail shell shapes and proportions to make for a tour du force of a show as girls in stealth tailoring or lithe and sinuous silhouettes shook their thing – and they did (some...
Karlie, Gigi, Jourdan, Kendall – there was no down-playing the Versace mega army this season as they orbited a catwalk of snail shell shapes and proportions to make for a tour du force of a show as girls in stealth tailoring or lithe and sinuous silhouettes shook their thing – and they did (some more than others!).     Headbands are back – and not in the tennis-sporting sense....
Keeping up with the boys
By Jessica Bumpus
  BOYS, boys, boys: that’s what Milan is really all about. Ever since Alessandro Michele was...
By Jessica Bumpus
By Jessica Bumpus
  BOYS, boys, boys: that’s what Milan is really all about. Ever since Alessandro Michele was surprise appointed creative director at Gucci at the beginning of last year, things have been getting a little bit more exciting in the fashion capital. Peter Dundas was finally confirmed as taking on...
  BOYS, boys, boys: that’s what Milan is really all about. Ever since Alessandro Michele was surprise appointed creative director at Gucci at the beginning of last year, things have been getting a little bit more exciting in the fashion capital. Peter Dundas was finally confirmed as taking on the creative reigns at Roberto Cavalli last March (this, a less surprising move as it had been...
The show shake-up: what's all the fuss about?
By Jessica Bumpus
MILAN is underway and Paris looms, and the only “trend” to have materialised – or, in the case of...
By Jessica Bumpus
MILAN is underway and Paris looms, and the only “trend” to have materialised – or, in the case of the latter two, not materialised – this fashion week is the conversation of the see-now-buy-now restructure that seems to be playing out in fashion right now: a domino effect instigated by Burberry,...
MILAN is underway and Paris looms, and the only “trend” to have materialised – or, in the case of the latter two, not materialised – this fashion week is the conversation of the see-now-buy-now restructure that seems to be playing out in fashion right now: a domino effect instigated by Burberry, followed by Tom Ford and then everyone else who wanted to throw their two cents variation into the...
A half-formed thing: the cult of youth in modern fashion
By John-Michael O'Sullivan
"Girls can wear jeans and cut their hair short and wear shirts and boots because it's okay to be...
By John-Michael O'Sullivan
"Girls can wear jeans and cut their hair short and wear shirts and boots because it's okay to be a boy; for girls it's like promotion. But for a boy to look like a girl is degrading, according to you, because secretly you believe that being a girl is degrading.” - Ian McEwan, The Cement...
"Girls can wear jeans and cut their hair short and wear shirts and boots because it's okay to be a boy; for girls it's like promotion. But for a boy to look like a girl is degrading, according to you, because secretly you believe that being a girl is degrading.” - Ian McEwan, The Cement Garden     The night before this season’s menswear shows began, a small exhibition opened in...
On and Off: a tale of two fashion weeks
By John-Michael O'Sullivan
Every day during London Fashion Week, the narrow pavements outside the official BFC venue fill to...
By John-Michael O'Sullivan
By John-Michael O'Sullivan
Every day during London Fashion Week, the narrow pavements outside the official BFC venue fill to bursting point. Fashion students, gawping tourists, celebrity spotters, and street-style photographers jostle alongside fabulously-dressed nobodies and anonymously-dressed somebodies for the prime...
Every day during London Fashion Week, the narrow pavements outside the official BFC venue fill to bursting point. Fashion students, gawping tourists, celebrity spotters, and street-style photographers jostle alongside fabulously-dressed nobodies and anonymously-dressed somebodies for the prime corners. Inside, the photographers’ pit is rammed to capacity, and the long benches that line the...
TOP 10 fashion moments of #LFW
    Over five hectic days, London’s designers ranged far and wide in their quest to stay...
    Over five hectic days, London’s designers ranged far and wide in their quest to stay ahead of the game. From new takes on red carpet dressing to inventive material explorations, and from supersized arcade games toexperiments in seasonless “slow” fashion, the schedule was nothing if not...
    Over five hectic days, London’s designers ranged far and wide in their quest to stay ahead of the game. From new takes on red carpet dressing to inventive material explorations, and from supersized arcade games toexperiments in seasonless “slow” fashion, the schedule was nothing if not engagingly diverse. Here are NOWFASHION’s picks for the top 10 moments.   ALEXANDER...
Punk is not dead
By Nabil Aliffi
Punk was all set to make a full resurgence as the travelling crew arrived at London Fashion Week....
By Nabil Aliffi
By Nabil Aliffi
Punk was all set to make a full resurgence as the travelling crew arrived at London Fashion Week. This imminent come back proves to be no surprise given the political charge brought about by recent world events. As the general public reels back from the atrocities of late, the fashion community...
Punk was all set to make a full resurgence as the travelling crew arrived at London Fashion Week. This imminent come back proves to be no surprise given the political charge brought about by recent world events. As the general public reels back from the atrocities of late, the fashion community has developed an appetite for revolt and a latent distrust for authority, making anti-establishment...
Survival of the Fittest: Staying Alive at #LFW
By John-Michael O'Sullivan
The press releases that flood into industry inboxes at the start of each season’s fashion week...
By John-Michael O'Sullivan
The press releases that flood into industry inboxes at the start of each season’s fashion week are awash with facts and figures. In the case of London this season, there were some impressive numbers: some £27 billion was spent on womenswear in the UK last year, supporting almost 800,000...
The press releases that flood into industry inboxes at the start of each season’s fashion week are awash with facts and figures. In the case of London this season, there were some impressive numbers: some £27 billion was spent on womenswear in the UK last year, supporting almost 800,000 jobs.   Alexander McQueen Fall/Winter 2016 show, London (photography by Guillaume Roujas for...
The Making Of Marques’ Almeida
By Jessica Bumpus
It’s become mandatory to turn up to the Marques’ Almeida show dressed in the LVMH Prize-winning...
By Jessica Bumpus
It’s become mandatory to turn up to the Marques’ Almeida show dressed in the LVMH Prize-winning duo’s clothes – and not because you’ve borrowed them or feel obliged to, but because you’ve already got them in your wardrobe; such is their sense of realness combined with coolness. MA have a good...
It’s become mandatory to turn up to the Marques’ Almeida show dressed in the LVMH Prize-winning duo’s clothes – and not because you’ve borrowed them or feel obliged to, but because you’ve already got them in your wardrobe; such is their sense of realness combined with coolness. MA have a good thing going on. And they’ve had it ever since they launched their label post Central Saint Martins MA...
How to throw a spanner in the fashion works
By Jessica Bumpus
Throwing a thoughtful spanner in the fashion works at an all-too appropriate time as it spirals...
By Jessica Bumpus
Throwing a thoughtful spanner in the fashion works at an all-too appropriate time as it spirals into being a little bit confused is Toogood, the sister-run label from Faye and Erica Toogood. A product designer and clothes designer respectively, you’ll find them to be quiet and gentle fashion...
Throwing a thoughtful spanner in the fashion works at an all-too appropriate time as it spirals into being a little bit confused is Toogood, the sister-run label from Faye and Erica Toogood. A product designer and clothes designer respectively, you’ll find them to be quiet and gentle fashion renegades. But they have a mission nonetheless.     “We were struggling to find clothes....
London’s Red Carpet Revival?
By Jessica Bumpus
When we think about London fashion, our default setting is to think: creative, exuberant,...
By Jessica Bumpus
By Jessica Bumpus
When we think about London fashion, our default setting is to think: creative, exuberant, eclectic, perhaps crazy, maybe not even all that wearable. That is and it isn’t true. But the capital has a sophisticated eveningwear dynamic too, even if it’s not quite so obvious (though those sequins,...
When we think about London fashion, our default setting is to think: creative, exuberant, eclectic, perhaps crazy, maybe not even all that wearable. That is and it isn’t true. But the capital has a sophisticated eveningwear dynamic too, even if it’s not quite so obvious (though those sequins, when spotted, should give you a hint).   Julien Macdonald Fall/Winter 2016 ready-to-wear show,...
Starter for ten: 10 moments from LFW so far
By John-Michael O'Sullivan
There’s barely a twelve-hour gap between the end of New York’s fashion week and the beginning of...
By John-Michael O'Sullivan
By John-Michael O'Sullivan
There’s barely a twelve-hour gap between the end of New York’s fashion week and the beginning of London’s. But the two are worlds apart – at least, if you were to go by the evidence of London’s first day. In a country whose future is currently shadowed by the terrifying prospects of a President...
There’s barely a twelve-hour gap between the end of New York’s fashion week and the beginning of London’s. But the two are worlds apart – at least, if you were to go by the evidence of London’s first day. In a country whose future is currently shadowed by the terrifying prospects of a President Trump, New York provided Hunger Games-worthy spectacle (courtesy of Kanye), punkish bad girls...
CSM MA: What makes a star year?
By Jessica Bumpus
It’s no secret that the talents of Central Saint Martins pepper the London Fashion Week schedule...
By Jessica Bumpus
It’s no secret that the talents of Central Saint Martins pepper the London Fashion Week schedule and beyond – just take a glance at it and it could easily be its own Mastermind subject of which designer, which year: go!  And it’s the reason so many students apply in the first place: they want to...
It’s no secret that the talents of Central Saint Martins pepper the London Fashion Week schedule and beyond – just take a glance at it and it could easily be its own Mastermind subject of which designer, which year: go!  And it’s the reason so many students apply in the first place: they want to be said stars of the future, they want to be the ones showing that collection – theircollection – to...
En Vogue: British fashion's first century
By John-Michael O'Sullivan
Towards the end of every year, there’s a point when fashion seems to go to sleep. In early...
By John-Michael O'Sullivan
By John-Michael O'Sullivan
Towards the end of every year, there’s a point when fashion seems to go to sleep. In early October, Paris rounds off its summer showings: the circus packs up, its performers and audiences dispersed. Street style is swapped for comfortable winterwear, and fashion show benches for the embrace of...
Towards the end of every year, there’s a point when fashion seems to go to sleep. In early October, Paris rounds off its summer showings: the circus packs up, its performers and audiences dispersed. Street style is swapped for comfortable winterwear, and fashion show benches for the embrace of sofas and trashy TV. Then, with spring, it wakes again — this time, for once, through words instead of...