The Making Of Marques’ Almeida
By Jessica Bumpus
It’s become mandatory to turn up to the Marques’ Almeida show dressed in the LVMH Prize-winning...
By Jessica Bumpus
It’s become mandatory to turn up to the Marques’ Almeida show dressed in the LVMH Prize-winning duo’s clothes – and not because you’ve borrowed them or feel obliged to, but because you’ve already got them in your wardrobe; such is their sense of realness combined with coolness. MA have a good...
It’s become mandatory to turn up to the Marques’ Almeida show dressed in the LVMH Prize-winning duo’s clothes – and not because you’ve borrowed them or feel obliged to, but because you’ve already got them in your wardrobe; such is their sense of realness combined with coolness. MA have a good thing going on. And they’ve had it ever since they launched their label post Central Saint Martins MA...
How to throw a spanner in the fashion works
By Jessica Bumpus
Throwing a thoughtful spanner in the fashion works at an all-too appropriate time as it spirals...
By Jessica Bumpus
Throwing a thoughtful spanner in the fashion works at an all-too appropriate time as it spirals into being a little bit confused is Toogood, the sister-run label from Faye and Erica Toogood. A product designer and clothes designer respectively, you’ll find them to be quiet and gentle fashion...
Throwing a thoughtful spanner in the fashion works at an all-too appropriate time as it spirals into being a little bit confused is Toogood, the sister-run label from Faye and Erica Toogood. A product designer and clothes designer respectively, you’ll find them to be quiet and gentle fashion renegades. But they have a mission nonetheless.     “We were struggling to find clothes....
London’s Red Carpet Revival?
By Jessica Bumpus
When we think about London fashion, our default setting is to think: creative, exuberant,...
By Jessica Bumpus
By Jessica Bumpus
When we think about London fashion, our default setting is to think: creative, exuberant, eclectic, perhaps crazy, maybe not even all that wearable. That is and it isn’t true. But the capital has a sophisticated eveningwear dynamic too, even if it’s not quite so obvious (though those sequins,...
When we think about London fashion, our default setting is to think: creative, exuberant, eclectic, perhaps crazy, maybe not even all that wearable. That is and it isn’t true. But the capital has a sophisticated eveningwear dynamic too, even if it’s not quite so obvious (though those sequins, when spotted, should give you a hint).   Julien Macdonald Fall/Winter 2016 ready-to-wear show,...
Starter for ten: 10 moments from LFW so far
By John-Michael O'Sullivan
There’s barely a twelve-hour gap between the end of New York’s fashion week and the beginning of...
By John-Michael O'Sullivan
By John-Michael O'Sullivan
There’s barely a twelve-hour gap between the end of New York’s fashion week and the beginning of London’s. But the two are worlds apart – at least, if you were to go by the evidence of London’s first day. In a country whose future is currently shadowed by the terrifying prospects of a President...
There’s barely a twelve-hour gap between the end of New York’s fashion week and the beginning of London’s. But the two are worlds apart – at least, if you were to go by the evidence of London’s first day. In a country whose future is currently shadowed by the terrifying prospects of a President Trump, New York provided Hunger Games-worthy spectacle (courtesy of Kanye), punkish bad girls...
CSM MA: What makes a star year?
By Jessica Bumpus
It’s no secret that the talents of Central Saint Martins pepper the London Fashion Week schedule...
By Jessica Bumpus
It’s no secret that the talents of Central Saint Martins pepper the London Fashion Week schedule and beyond – just take a glance at it and it could easily be its own Mastermind subject of which designer, which year: go!  And it’s the reason so many students apply in the first place: they want to...
It’s no secret that the talents of Central Saint Martins pepper the London Fashion Week schedule and beyond – just take a glance at it and it could easily be its own Mastermind subject of which designer, which year: go!  And it’s the reason so many students apply in the first place: they want to be said stars of the future, they want to be the ones showing that collection – theircollection – to...
En Vogue: British fashion's first century
By John-Michael O'Sullivan
Towards the end of every year, there’s a point when fashion seems to go to sleep. In early...
By John-Michael O'Sullivan
By John-Michael O'Sullivan
Towards the end of every year, there’s a point when fashion seems to go to sleep. In early October, Paris rounds off its summer showings: the circus packs up, its performers and audiences dispersed. Street style is swapped for comfortable winterwear, and fashion show benches for the embrace of...
Towards the end of every year, there’s a point when fashion seems to go to sleep. In early October, Paris rounds off its summer showings: the circus packs up, its performers and audiences dispersed. Street style is swapped for comfortable winterwear, and fashion show benches for the embrace of sofas and trashy TV. Then, with spring, it wakes again — this time, for once, through words instead of...
Top 10 fashion moments of #NYFW
New York Fashion Week delivered eight days of back-to-back shows underscored by talks of welcomed...
New York Fashion Week delivered eight days of back-to-back shows underscored by talks of welcomed industry change, including diversity on the runways, new social media strategies, and the influx of street influences. Here are ten top moments selected by...
New York Fashion Week delivered eight days of back-to-back shows underscored by talks of welcomed industry change, including diversity on the runways, new social media strategies, and the influx of street influences. Here are ten top moments selected by NOWFASHION:   DKNY   (photography by Régis Colin-Berthelier for NOWFASHION) Dao-Yi Chow and Maxwell Osbourne took a playful...
Is this fashion week’s most diverse season yet?
  Diversity on the runway: Designers Rio Uribe and Sophie Theallet discuss     The...
  Diversity on the runway: Designers Rio Uribe and Sophie Theallet discuss     The Gypsy Sport ready-to-wear Fall/Winter 2016 show, New-York (photography by Elizabeth Pantaleo for NOWFASHION)   The struggle to include more diversity at fashion week has been a long one with...
  Diversity on the runway: Designers Rio Uribe and Sophie Theallet discuss     The Gypsy Sport ready-to-wear Fall/Winter 2016 show, New-York (photography by Elizabeth Pantaleo for NOWFASHION)   The struggle to include more diversity at fashion week has been a long one with only minor improvements made each season. However, a number of brands this Fall/Winter showed a...
#NYFW: finest fashion moments and best streetstyle looks
By Greg Kohler
As Carrie Bradshaw would say, "women come to New-York for the two 'L's: labels and love". If love...
By Greg Kohler
As Carrie Bradshaw would say, "women come to New-York for the two 'L's: labels and love". If love was not found over the past week, new labels to love certainly were. New-Yorkers are always looking for the best and the brightest the Big Apple has to offer. Everyday is different in the city and...
As Carrie Bradshaw would say, "women come to New-York for the two 'L's: labels and love". If love was not found over the past week, new labels to love certainly were. New-Yorkers are always looking for the best and the brightest the Big Apple has to offer. Everyday is different in the city and no invitations were needed to notice it.  Fashion week brought some of the most amazing runway...
#NYFW: our Top 5 most viewed runway videos
NOWFASHION has brought to you the latest Fall/Winter 2016 ready-to-wear runway videos during...
NOWFASHION has brought to you the latest Fall/Winter 2016 ready-to-wear runway videos during New-York Fashion Week. (Re)discover some of the most viewed, from Alexander Wang's spectacle at the Saint Bartholomew's Church to Delpozo's refined elegance.   1. MARCHESA   VIDEO |...
NOWFASHION has brought to you the latest Fall/Winter 2016 ready-to-wear runway videos during New-York Fashion Week. (Re)discover some of the most viewed, from Alexander Wang's spectacle at the Saint Bartholomew's Church to Delpozo's refined elegance.   1. MARCHESA   VIDEO | MARCHESA READY TO WEAR FALL WINTER 2016 NEW YORK VIDEO | MARCHESA READY TO WEAR FALL WINTER 2016 NEW...
Why 'buy now wear now' may not work for young designers
Earlier in the week just as NYFW was kicking off, brands began lining up to announce their new...
Earlier in the week just as NYFW was kicking off, brands began lining up to announce their new seasonless collections and instantly shoppable runways. From Burberry and Tom Ford to Rebecca Minkoff, Vetements, and Paul Smith, each announced a slightly different take on their new business models,...
Earlier in the week just as NYFW was kicking off, brands began lining up to announce their new seasonless collections and instantly shoppable runways. From Burberry and Tom Ford to Rebecca Minkoff, Vetements, and Paul Smith, each announced a slightly different take on their new business models, lamenting the current system and offering that this next phase would be an experiment. Many in the...
The democratization of fashion: why consumers come first at NYFW
In an attempt to focus on consumer inclusivity and revive the archaic fashion system, early...
In an attempt to focus on consumer inclusivity and revive the archaic fashion system, early adopting designers – those that are usually the first to embrace and pioneer change – have begun to implement new seasonal strategies this Fall. Off the back of talks in December when the CFDA proposed...
In an attempt to focus on consumer inclusivity and revive the archaic fashion system, early adopting designers – those that are usually the first to embrace and pioneer change – have begun to implement new seasonal strategies this Fall. Off the back of talks in December when the CFDA proposed that fashion weeks should be consumer-facing events, brands such as Banana Republic, Rebecca Minkoff,...
Spotlight: Q&A with designers from Ground Zero
Design duo and brothers Eri and Philip Chu set out to launch their contemporary brand, Ground...
Design duo and brothers Eri and Philip Chu set out to launch their contemporary brand, Ground Zero, back in 2008. The name was extracted from the idea that everything starts from nothing, and with that they’ve successfully built a design aesthetic that challenges the definition of streetwear. We...
Design duo and brothers Eri and Philip Chu set out to launch their contemporary brand, Ground Zero, back in 2008. The name was extracted from the idea that everything starts from nothing, and with that they’ve successfully built a design aesthetic that challenges the definition of streetwear. We took some time out during New-York Fashion Week to speak with the brothers after their rebellious...
Trend Watch: Runway rebels emerging at NYFW
  There’s been an increase in attitude among certain collections at NYFW this fall, and that’s...
  There’s been an increase in attitude among certain collections at NYFW this fall, and that’s to be expected from designers such as Hood by Air and the Vfiles team, but the overall sense of rebellion seems to underscore a larger surfacing mood.     ​Alexander Wang ready-to-wear...
  There’s been an increase in attitude among certain collections at NYFW this fall, and that’s to be expected from designers such as Hood by Air and the Vfiles team, but the overall sense of rebellion seems to underscore a larger surfacing mood.     ​Alexander Wang ready-to-wear Fall/Winter 2016, New-York   Teen angst poured out of Alexander Wang’s assortment, who finished up...
How sportswear is winning at NYFW
  After four days of New York Fashion Week it’s fair to say the intersection of sportswear and...
  After four days of New York Fashion Week it’s fair to say the intersection of sportswear and high-end fashion has superseded everyone’s expectations. But herein lies the problem. There are still are handful of terms being thrown around to describe this emerging shift in fashion - think...
  After four days of New York Fashion Week it’s fair to say the intersection of sportswear and high-end fashion has superseded everyone’s expectations. But herein lies the problem. There are still are handful of terms being thrown around to describe this emerging shift in fashion - think athleisure, streetwear, and sportswear – but none that really do it justice. The enigmatic, all-embracing...