A half-formed thing: the cult of youth in modern fashion
By John-Michael O'Sullivan
"Girls can wear jeans and cut their hair short and wear shirts and boots because it's okay to be...
By John-Michael O'Sullivan
"Girls can wear jeans and cut their hair short and wear shirts and boots because it's okay to be a boy; for girls it's like promotion. But for a boy to look like a girl is degrading, according to you, because secretly you believe that being a girl is degrading.” - Ian McEwan, The Cement...
"Girls can wear jeans and cut their hair short and wear shirts and boots because it's okay to be a boy; for girls it's like promotion. But for a boy to look like a girl is degrading, according to you, because secretly you believe that being a girl is degrading.” - Ian McEwan, The Cement Garden     The night before this season’s menswear shows began, a small exhibition opened in...
On and Off: a tale of two fashion weeks
By John-Michael O'Sullivan
Every day during London Fashion Week, the narrow pavements outside the official BFC venue fill to...
By John-Michael O'Sullivan
By John-Michael O'Sullivan
Every day during London Fashion Week, the narrow pavements outside the official BFC venue fill to bursting point. Fashion students, gawping tourists, celebrity spotters, and street-style photographers jostle alongside fabulously-dressed nobodies and anonymously-dressed somebodies for the prime...
Every day during London Fashion Week, the narrow pavements outside the official BFC venue fill to bursting point. Fashion students, gawping tourists, celebrity spotters, and street-style photographers jostle alongside fabulously-dressed nobodies and anonymously-dressed somebodies for the prime corners. Inside, the photographers’ pit is rammed to capacity, and the long benches that line the...
TOP 10 fashion moments of #LFW
    Over five hectic days, London’s designers ranged far and wide in their quest to stay...
    Over five hectic days, London’s designers ranged far and wide in their quest to stay ahead of the game. From new takes on red carpet dressing to inventive material explorations, and from supersized arcade games toexperiments in seasonless “slow” fashion, the schedule was nothing if not...
    Over five hectic days, London’s designers ranged far and wide in their quest to stay ahead of the game. From new takes on red carpet dressing to inventive material explorations, and from supersized arcade games toexperiments in seasonless “slow” fashion, the schedule was nothing if not engagingly diverse. Here are NOWFASHION’s picks for the top 10 moments.   ALEXANDER...
Punk is not dead
By Nabil Aliffi
Punk was all set to make a full resurgence as the travelling crew arrived at London Fashion Week....
By Nabil Aliffi
By Nabil Aliffi
Punk was all set to make a full resurgence as the travelling crew arrived at London Fashion Week. This imminent come back proves to be no surprise given the political charge brought about by recent world events. As the general public reels back from the atrocities of late, the fashion community...
Punk was all set to make a full resurgence as the travelling crew arrived at London Fashion Week. This imminent come back proves to be no surprise given the political charge brought about by recent world events. As the general public reels back from the atrocities of late, the fashion community has developed an appetite for revolt and a latent distrust for authority, making anti-establishment...
Survival of the Fittest: Staying Alive at #LFW
By John-Michael O'Sullivan
The press releases that flood into industry inboxes at the start of each season’s fashion week...
By John-Michael O'Sullivan
The press releases that flood into industry inboxes at the start of each season’s fashion week are awash with facts and figures. In the case of London this season, there were some impressive numbers: some £27 billion was spent on womenswear in the UK last year, supporting almost 800,000...
The press releases that flood into industry inboxes at the start of each season’s fashion week are awash with facts and figures. In the case of London this season, there were some impressive numbers: some £27 billion was spent on womenswear in the UK last year, supporting almost 800,000 jobs.   Alexander McQueen Fall/Winter 2016 show, London (photography by Guillaume Roujas for...
The Making Of Marques’ Almeida
By Jessica Bumpus
It’s become mandatory to turn up to the Marques’ Almeida show dressed in the LVMH Prize-winning...
By Jessica Bumpus
It’s become mandatory to turn up to the Marques’ Almeida show dressed in the LVMH Prize-winning duo’s clothes – and not because you’ve borrowed them or feel obliged to, but because you’ve already got them in your wardrobe; such is their sense of realness combined with coolness. MA have a good...
It’s become mandatory to turn up to the Marques’ Almeida show dressed in the LVMH Prize-winning duo’s clothes – and not because you’ve borrowed them or feel obliged to, but because you’ve already got them in your wardrobe; such is their sense of realness combined with coolness. MA have a good thing going on. And they’ve had it ever since they launched their label post Central Saint Martins MA...
How to throw a spanner in the fashion works
By Jessica Bumpus
Throwing a thoughtful spanner in the fashion works at an all-too appropriate time as it spirals...
By Jessica Bumpus
Throwing a thoughtful spanner in the fashion works at an all-too appropriate time as it spirals into being a little bit confused is Toogood, the sister-run label from Faye and Erica Toogood. A product designer and clothes designer respectively, you’ll find them to be quiet and gentle fashion...
Throwing a thoughtful spanner in the fashion works at an all-too appropriate time as it spirals into being a little bit confused is Toogood, the sister-run label from Faye and Erica Toogood. A product designer and clothes designer respectively, you’ll find them to be quiet and gentle fashion renegades. But they have a mission nonetheless.     “We were struggling to find clothes....
London’s Red Carpet Revival?
By Jessica Bumpus
When we think about London fashion, our default setting is to think: creative, exuberant,...
By Jessica Bumpus
By Jessica Bumpus
When we think about London fashion, our default setting is to think: creative, exuberant, eclectic, perhaps crazy, maybe not even all that wearable. That is and it isn’t true. But the capital has a sophisticated eveningwear dynamic too, even if it’s not quite so obvious (though those sequins,...
When we think about London fashion, our default setting is to think: creative, exuberant, eclectic, perhaps crazy, maybe not even all that wearable. That is and it isn’t true. But the capital has a sophisticated eveningwear dynamic too, even if it’s not quite so obvious (though those sequins, when spotted, should give you a hint).   Julien Macdonald Fall/Winter 2016 ready-to-wear show,...
Starter for ten: 10 moments from LFW so far
By John-Michael O'Sullivan
There’s barely a twelve-hour gap between the end of New York’s fashion week and the beginning of...
By John-Michael O'Sullivan
By John-Michael O'Sullivan
There’s barely a twelve-hour gap between the end of New York’s fashion week and the beginning of London’s. But the two are worlds apart – at least, if you were to go by the evidence of London’s first day. In a country whose future is currently shadowed by the terrifying prospects of a President...
There’s barely a twelve-hour gap between the end of New York’s fashion week and the beginning of London’s. But the two are worlds apart – at least, if you were to go by the evidence of London’s first day. In a country whose future is currently shadowed by the terrifying prospects of a President Trump, New York provided Hunger Games-worthy spectacle (courtesy of Kanye), punkish bad girls...
CSM MA: What makes a star year?
By Jessica Bumpus
It’s no secret that the talents of Central Saint Martins pepper the London Fashion Week schedule...
By Jessica Bumpus
It’s no secret that the talents of Central Saint Martins pepper the London Fashion Week schedule and beyond – just take a glance at it and it could easily be its own Mastermind subject of which designer, which year: go!  And it’s the reason so many students apply in the first place: they want to...
It’s no secret that the talents of Central Saint Martins pepper the London Fashion Week schedule and beyond – just take a glance at it and it could easily be its own Mastermind subject of which designer, which year: go!  And it’s the reason so many students apply in the first place: they want to be said stars of the future, they want to be the ones showing that collection – theircollection – to...
En Vogue: British fashion's first century
By John-Michael O'Sullivan
Towards the end of every year, there’s a point when fashion seems to go to sleep. In early...
By John-Michael O'Sullivan
By John-Michael O'Sullivan
Towards the end of every year, there’s a point when fashion seems to go to sleep. In early October, Paris rounds off its summer showings: the circus packs up, its performers and audiences dispersed. Street style is swapped for comfortable winterwear, and fashion show benches for the embrace of...
Towards the end of every year, there’s a point when fashion seems to go to sleep. In early October, Paris rounds off its summer showings: the circus packs up, its performers and audiences dispersed. Street style is swapped for comfortable winterwear, and fashion show benches for the embrace of sofas and trashy TV. Then, with spring, it wakes again — this time, for once, through words instead of...
Top 10 fashion moments of #NYFW
New York Fashion Week delivered eight days of back-to-back shows underscored by talks of welcomed...
New York Fashion Week delivered eight days of back-to-back shows underscored by talks of welcomed industry change, including diversity on the runways, new social media strategies, and the influx of street influences. Here are ten top moments selected by...
New York Fashion Week delivered eight days of back-to-back shows underscored by talks of welcomed industry change, including diversity on the runways, new social media strategies, and the influx of street influences. Here are ten top moments selected by NOWFASHION:   DKNY   (photography by Régis Colin-Berthelier for NOWFASHION) Dao-Yi Chow and Maxwell Osbourne took a playful...
Is this fashion week’s most diverse season yet?
  Diversity on the runway: Designers Rio Uribe and Sophie Theallet discuss     The...
  Diversity on the runway: Designers Rio Uribe and Sophie Theallet discuss     The Gypsy Sport ready-to-wear Fall/Winter 2016 show, New-York (photography by Elizabeth Pantaleo for NOWFASHION)   The struggle to include more diversity at fashion week has been a long one with...
  Diversity on the runway: Designers Rio Uribe and Sophie Theallet discuss     The Gypsy Sport ready-to-wear Fall/Winter 2016 show, New-York (photography by Elizabeth Pantaleo for NOWFASHION)   The struggle to include more diversity at fashion week has been a long one with only minor improvements made each season. However, a number of brands this Fall/Winter showed a...
#NYFW: finest fashion moments and best streetstyle looks
By Greg Kohler
As Carrie Bradshaw would say, "women come to New-York for the two 'L's: labels and love". If love...
By Greg Kohler
As Carrie Bradshaw would say, "women come to New-York for the two 'L's: labels and love". If love was not found over the past week, new labels to love certainly were. New-Yorkers are always looking for the best and the brightest the Big Apple has to offer. Everyday is different in the city and...
As Carrie Bradshaw would say, "women come to New-York for the two 'L's: labels and love". If love was not found over the past week, new labels to love certainly were. New-Yorkers are always looking for the best and the brightest the Big Apple has to offer. Everyday is different in the city and no invitations were needed to notice it.  Fashion week brought some of the most amazing runway...
#NYFW: our Top 5 most viewed runway videos
NOWFASHION has brought to you the latest Fall/Winter 2016 ready-to-wear runway videos during...
NOWFASHION has brought to you the latest Fall/Winter 2016 ready-to-wear runway videos during New-York Fashion Week. (Re)discover some of the most viewed, from Alexander Wang's spectacle at the Saint Bartholomew's Church to Delpozo's refined elegance.   1. MARCHESA   VIDEO |...
NOWFASHION has brought to you the latest Fall/Winter 2016 ready-to-wear runway videos during New-York Fashion Week. (Re)discover some of the most viewed, from Alexander Wang's spectacle at the Saint Bartholomew's Church to Delpozo's refined elegance.   1. MARCHESA   VIDEO | MARCHESA READY TO WEAR FALL WINTER 2016 NEW YORK VIDEO | MARCHESA READY TO WEAR FALL WINTER 2016 NEW...