By Elisa Carassai
How can a brand engage with their community whilst increasing and reimagining its digital presence in response to the current health emergency?   Fashion brands certainly seem to be leading the way in this...
How can a brand engage with their community whilst increasing and reimagining its digital presence in response to the current health emergency?   Fashion brands certainly seem to be leading the way in this regard. We’ve made a list of the latest exciting and stimulating digital initiatives you should check...
The Best Fashion Podcasts On The Market
By Alice Ierace
From reading to baking and exercising, everyone is trying...
By Alice Ierace
From reading to baking and exercising, everyone is trying their hardest to stay motivated and active. But this doesn’t mean we shouldn’t put relaxing on the list of things to do during our self-isolation period. In fact, we should always allow ourselves to...
From reading to baking and exercising, everyone is trying their hardest to stay motivated and active. But this doesn’t mean we shouldn’t put relaxing on the list of things to do during our self-isolation period. In fact, we should always allow ourselves to feel lazy and relaxed – it’s impossible to be productive all the time. Often, listening to...
How is the Beauty Industry Reacting to Covid-19?
By Elisa Carassai
The beauty industry seems to be the one that has been hit...
By Elisa Carassai
The beauty industry seems to be the one that has been hit the most by the economic impact of the virus.    While before it was estimated that, according to German online portal for statistics, its market value was projected to grow by 20.1 billion...
The beauty industry seems to be the one that has been hit the most by the economic impact of the virus.    While before it was estimated that, according to German online portal for statistics, its market value was projected to grow by 20.1 billion U.S. dollars between 2014 and 2019, as reported by WWD, between Feb. 24 and 28, sales in Italy...
Can Rental Apps Help The Environment Post Covid-19?
By Alice Ierace
With the majority of the population stuck indoors and the...
By Alice Ierace
With the majority of the population stuck indoors and the closure of many shops, fast fashion companies are pushing sale after-sale to make up for the loss the pandemic is causing. It is a known fact that the fashion industry is quickly destroying the...
With the majority of the population stuck indoors and the closure of many shops, fast fashion companies are pushing sale after-sale to make up for the loss the pandemic is causing. It is a known fact that the fashion industry is quickly destroying the environment and, although people are now forced to shop less, this kind of behaviour is not allowing...
Brands and The Future of Influencer Marketing
By Elisa Carassai
While spring may have sprung across the globe, the world...
By Elisa Carassai
While spring may have sprung across the globe, the world and its economy are still facing a state of uncertainty following the outbreak of COVID-19 (coronavirus). It comes as no surprise that the pandemic is raising some serious questions for brands and...
While spring may have sprung across the globe, the world and its economy are still facing a state of uncertainty following the outbreak of COVID-19 (coronavirus). It comes as no surprise that the pandemic is raising some serious questions for brands and marketers.    According to a recent Econsultancy survey, 55% of UK marketers (57% in North...
The Best Beauty Subscription Boxes Out There
By Alice Ierace
With thousands of beauty products out there, it can often...
By Alice Ierace
With thousands of beauty products out there, it can often be difficult to snap out of our daily skincare and beauty care routine and adventure into trying new products. Some can be expensive, others have opposite reviews and, although beauty gurus are...
With thousands of beauty products out there, it can often be difficult to snap out of our daily skincare and beauty care routine and adventure into trying new products. Some can be expensive, others have opposite reviews and, although beauty gurus are there to help and advise us on the Internet, it ultimately comes down to our skin to decide whether we...
Meet Alanui: Italy's Arts and Crafts Trendsetters
By Elisa Carassai
While Italy may be known all over the world for its...
By Elisa Carassai
While Italy may be known all over the world for its proficiency towards slow fashion and craftsmanship, only lately what has been defined as the craftiness of mind and hand has emerged as one of the season's more poignant trends.    While this has...
While Italy may be known all over the world for its proficiency towards slow fashion and craftsmanship, only lately what has been defined as the craftiness of mind and hand has emerged as one of the season's more poignant trends.    While this has only emerged recently on the runways, through the Spring Summer 2020 collections of McQueen, JW...
Online Petition Calls For Major Fashion Brands To Pay Their Garment Factories
By Alice Ierace
An online petition on change.org is calling all major fast fashion brands to pay the garments...
By Alice Ierace
An online petition on change.org is calling all major fast fashion brands to pay the garments factories they use for all cancelled and delayed orders as a result of the Coronavirus crisis.Launched on April 3rd by Remake, a registered non-profit organisation that exists to shed light on human...
An online petition on change.org is calling all major fast fashion brands to pay the garments factories they use for all cancelled and delayed orders as a result of the Coronavirus crisis.Launched on April 3rd by Remake, a registered non-profit organisation that exists to shed light on human rights violations and climate injustice being caused by the fashion industry, the petition explains...
How is Italy’s Independent Scene Reacting to Covid?
By Elisa Carassai
While Milan Fashion Week may be known for its calendar...
By Elisa Carassai
While Milan Fashion Week may be known for its calendar surrounded by a smattering of fashion behemoths such as Prada, Armani and Gucci, slowly but surely, a series of young talents have emerged during the years, favoured by industry insiders and...
While Milan Fashion Week may be known for its calendar surrounded by a smattering of fashion behemoths such as Prada, Armani and Gucci, slowly but surely, a series of young talents have emerged during the years, favoured by industry insiders and celebrities alike.    Still, given the current situation, how will this crisis impact their...
Covid and The Ugly Side of Fast-Fashion
By Alice Ierace
As expected, the Coronavirus...
By Alice Ierace
As expected, the Coronavirus emergency has already had a significant impact on every industry – from food to tech and fashion. It comes with no surprise how to safeguard the health and wellbeing of employers businesses have started...
As expected, the Coronavirus emergency has already had a significant impact on every industry – from food to tech and fashion. It comes with no surprise how to safeguard the health and wellbeing of employers businesses have started to shut down, take extreme measures and reduced deliveries.    In particular, when it comes...
Massimo Alba: The Purist of Slow Fashion
By Elisa Carassai
Remember the fable of the ant and the cicada? Let’s use...
By Elisa Carassai
Remember the fable of the ant and the cicada? Let’s use that fable as a comparison for the fashion world. While there are many designers nowadays thriving on the glitz and glam of social media and its fast-paced tempo, some others instead, prefer to...
Remember the fable of the ant and the cicada? Let’s use that fable as a comparison for the fashion world. While there are many designers nowadays thriving on the glitz and glam of social media and its fast-paced tempo, some others instead, prefer to conduct their businesses in a rather tranquil way, silently working their way up the ladder in order to...
The Best Beauty Apps For Some Home Pampering
By Alice Ierace
As the world continues its fight against COVID-19, the...
By Alice Ierace
As the world continues its fight against COVID-19, the days spent in self-isolation seem to get longer and longer. Amongst all the Instagram lives, free workout videos and the constant baking, we mustn’t forget to take care of our beauty and wellbeing....
As the world continues its fight against COVID-19, the days spent in self-isolation seem to get longer and longer. Amongst all the Instagram lives, free workout videos and the constant baking, we mustn’t forget to take care of our beauty and wellbeing. Luckily, we are surrounded by a multitude of apps and, in the past couple of years, the beauty world...
Pitti Announces New Calendar
By Elisa Carassai
After last week's previous announcements which declared...
By Elisa Carassai
By Elisa Carassai
After last week's previous announcements which declared the postponement of Milano Moda Uomo and the Paris shows to September, the Pitti Group also divulged the change of dates of their upcoming fairs and events.   The majority of the fairs will be...
After last week's previous announcements which declared the postponement of Milano Moda Uomo and the Paris shows to September, the Pitti Group also divulged the change of dates of their upcoming fairs and events.   The majority of the fairs will be hosted in September (the 98th edition of the show will be hosted from the 2nd to the 4th of...
Huda Kattan Pledges $100.000 in Support of Struggling Make-up Artists
By Alice Ierace
Beauty icon, entrepreneur and founder of Huda Beauty, Huda...
By Alice Ierace
Beauty icon, entrepreneur and founder of Huda Beauty, Huda Kattan, has pledged to donate $100,000 to support freelance make-up artists who are struggling during the COVID-19 crisis.   In a raw and emotional Instagram video, she explained: “When...
Beauty icon, entrepreneur and founder of Huda Beauty, Huda Kattan, has pledged to donate $100,000 to support freelance make-up artists who are struggling during the COVID-19 crisis.   In a raw and emotional Instagram video, she explained: “When coronavirus first hit, I think everyone was scared about like ‘how can I protect my loved ones?’ And...
L'Oréal Acquires the Mugler Brands and Azzaro Fragrances
By Alice Ierace
Beauty brand L’Oréal has announced that, after obtaining the necessary authorisations from the...
By Alice Ierace
Beauty brand L’Oréal has announced that, after obtaining the necessary authorisations from the relevant authorities, it has finalised the acquisition of the Mugler brands and Azzaro fragrances from Clarins Group.As it stands, the companies include Mugler, Thierry Mugler (Fashion), Clarins...
Beauty brand L’Oréal has announced that, after obtaining the necessary authorisations from the relevant authorities, it has finalised the acquisition of the Mugler brands and Azzaro fragrances from Clarins Group.As it stands, the companies include Mugler, Thierry Mugler (Fashion), Clarins Fragrance Group (CFG), CFG France, Cosmeurop and CFG UK – activities that, in 2018, represented...