Nike Calls For Climate Action With Sustainable Athleisure

Ahead of the Tokyo 2020 Games, Nike has unveiled a breakthrough innovation for the athletes competing in the hottest Games on record, which includes footwear designed to provide runners with a measurable performance benefit for a new era of competition. 

The sportswear brand went eco-friendly by debuting progressive new collections made out of sustainable materials for all athletes. As the growing climate emergency continues to disrupt competition and training, Nike’s sustainable innovations signal the brand’s commitment to helping protect the future of the planet – and, consequently, the future of sports. Highlights include the brand’s most sustainably designed medal stand uniform in Team USA history, progressive advances in track and field kits and lifestyle apparel that embraces the goal of a zero-carbon future.

“At Nike, we see sport’s greatest stage as our biggest opportunity to show the world what’s possible,” said Nike’s President and CEO John Donahoe in a statement. “After all, what’s at stake isn’t just records, but the future of sport itself. In Tokyo, we’ll help the world’s best reach new levels of performance with our revolutionary platform while sharing real solutions for the barriers all athletes face under rapidly changing climate conditions.”

Alongside athleisure, one of Nike’s latest additions is the Space Hippies footwear, coming out later this year. The collection is constructed by transforming scrap material from factory floors – what Nike’s design teams have called “space junk” – into a radical expression of circular design. Every detail of the four initial Space Hippie silhouettes, from material choices to methods of make and packaging, was chosen with consideration for its environmental impact.

With this collection, the urgency of climate change is met by a bold step to reimagine solutions to critical environmental problems. The result? The creation of footwear with the brand’s lowest carbon footprint scores ever.

"Space Hippie product presents itself as an artefact from the future. It's avant-garde; it's rebelliously optimistic," said John Hoke, Nike Chief Design Officer, in a recent statement. "Space Hippie is also an idea. It is about figuring out how to make the most with the least material, the least energy and the least carbon."

Space Hippie needs to be considered as an example of advancing human potential. New benchmarks in the use of recycled content can only set a new bar for responsible design. “Space Hippie is about doing better for today, setting the stage for a stronger tomorrow. It drives a new vision for how things are made, used and, ultimately, reused,” explained the brand.

"We believe the future for product will be circular," added Seana Hannah, VP, Sustainable Innovation. "We must think about the entire process: how we design it, how we make it, how we use it, how we reuse it and how we cut out waste at every step. These are the fundamentals of a circular mindset that inform best practices."

This is definitely a big step in the right direction for a brand as popular as Nike who, only last year, created the Circularity: Guiding the Future of Design manual. Comprised of a guide and a workbook, its aim is to share principles that support a universal call to action for the industry by detailing the principles that manufacturers need to address in order to create products that eliminate waste and avoid negative environmental impact. 

“We have an obligation to consider the complete design solution, inclusive of how we source it, make it, use it, return it, and, ultimately, how we reimagine it, “ explained John Hoke, Nike's Chief Design Officer. “By focusing on progress and not perfection and by making better choices, we embrace the chance to reconsider our craft in hope that it forms a groundswell of change.”

SHARE
  • Facebook
  • Twitter
  • Pinterest
SIMILAR ARTICLES
Japanese Korean and Nigerian Designers Opened Paris Fashion Week
By Gianluca Cantaro
Paris Fashion Week started with Japanese designer Mame 'Maiko' Kurogouchi. With a humble nod to...
By Gianluca Cantaro
Paris Fashion Week started with Japanese designer Mame 'Maiko' Kurogouchi. With a humble nod to her time in Iceland, the designer channelled the dry nature of autumn mornings and the primitive lands that made her think about the wisdom of everyday life. The traditional basket-making became the...
Paris Fashion Week started with Japanese designer Mame 'Maiko' Kurogouchi. With a humble nod to her time in Iceland, the designer channelled the dry nature of autumn mornings and the primitive lands that made her think about the wisdom of everyday life. The traditional basket-making became the fil rouge of the collection, starting with laced details on blouses and dresses before switching into...
Luca Benini Finds Power In The Unruly
By Gianluca Cantaro
In the 80s and 90s, the Italian music scene birthed a punk...
By Gianluca Cantaro
In the 80s and 90s, the Italian music scene birthed a punk rock band called "CCCP - Fedeli alla linea", which, at that time was considered to be amongst the most influentials of the scenario. The band came from the "left-winged" Italian region Emilia...
In the 80s and 90s, the Italian music scene birthed a punk rock band called "CCCP - Fedeli alla linea", which, at that time was considered to be amongst the most influentials of the scenario. The band came from the "left-winged" Italian region Emilia Romagna, famous for their joyful and rebel-like attitude. To be precise, they were from Emilia, the...
Giorgio Armani Streamed a Velvet Touch
By Gianluca Cantaro
The Covid-19 (Coronavirus) became the hot topic for the last day of Milano Fashion Week and, due...
By Gianluca Cantaro
The Covid-19 (Coronavirus) became the hot topic for the last day of Milano Fashion Week and, due to this, Giorgio Armani decided to show his collection behind closed doors by broadcasting it via stream on all online and social media channels. It was a decision that shook the System and obsessive...
The Covid-19 (Coronavirus) became the hot topic for the last day of Milano Fashion Week and, due to this, Giorgio Armani decided to show his collection behind closed doors by broadcasting it via stream on all online and social media channels. It was a decision that shook the System and obsessive fear spread out among the fashion people. Through the screens of every device, the collection was an...
A Play on Sensuality and Streetwear
By Elisa Carassai
On the penultimate day of Fashion Week, the tension was palpable. Looking around Milan’s usually...
By Elisa Carassai
On the penultimate day of Fashion Week, the tension was palpable. Looking around Milan’s usually full streets and alleys, now completely deserted, one couldn’t help but wonder if the level of alarmism was to be listened to or if it was just mediatic paranoia. After all, both Giorgio Armani and...
On the penultimate day of Fashion Week, the tension was palpable. Looking around Milan’s usually full streets and alleys, now completely deserted, one couldn’t help but wonder if the level of alarmism was to be listened to or if it was just mediatic paranoia. After all, both Giorgio Armani and Laura Biagiotti had declared they would be holding their shows via ‘closed doors’, streaming them...
Raf Simons Joins Prada As New Co-Creative Director
By Alice Ierace
Italian luxury fashion house Prada has announced the appointment of Raf Simons as co-creative...
By Alice Ierace
Italian luxury fashion house Prada has announced the appointment of Raf Simons as co-creative director of the brand. Simons will be working in partnership with Miuccia Prada with equal responsibilities for creative input and decision-making.Officially starting on April 2nd of this year, the first...
Italian luxury fashion house Prada has announced the appointment of Raf Simons as co-creative director of the brand. Simons will be working in partnership with Miuccia Prada with equal responsibilities for creative input and decision-making.Officially starting on April 2nd of this year, the first Prada collection designed by both Miuccia Prada and Raf Simons will be the Spring/Summer 2021...
Modern Women Archetypes At Ferragamo
By Gianluca Cantaro
The complexity of today's women is what excited Paul Andrew, Creative Director at Salvatore...
By Gianluca Cantaro
The complexity of today's women is what excited Paul Andrew, Creative Director at Salvatore Ferragamo. This season, the brand showed a woman born from a blend of modern archetypes – a theme that the Swiss psychoanalyst and psychiatrist Carl Jung identified and deeply inspired the designer. In...
The complexity of today's women is what excited Paul Andrew, Creative Director at Salvatore Ferragamo. This season, the brand showed a woman born from a blend of modern archetypes – a theme that the Swiss psychoanalyst and psychiatrist Carl Jung identified and deeply inspired the designer. In short, the queen, the mother, the lover, the sage, the maiden, huntress and the mystic were...
Technology Maximalism and Tradition Meet in Milan on Day 4
By Elisa Carassai
Walking into the Gabriele Colangelo show, the first thing that came to mind as one looked at the...
By Elisa Carassai
Walking into the Gabriele Colangelo show, the first thing that came to mind as one looked at the interwoven separè that divided the runway, was the fact that the designer must have been inspired by Bauhaus weaver Anni Albers or American textile artist Lenore Tawney. Yet, he revealed that the...
Walking into the Gabriele Colangelo show, the first thing that came to mind as one looked at the interwoven separè that divided the runway, was the fact that the designer must have been inspired by Bauhaus weaver Anni Albers or American textile artist Lenore Tawney. Yet, he revealed that the starting point of the collection didn’t actually come from an artistic viewpoint. “I experimented with...
Giorgio Armani Beautifies Women with Emporio
By Gianluca Cantaro
After the Emporio Armani show, Mr Giorgio opened up and talked about today's state of fashion...
By Gianluca Cantaro
After the Emporio Armani show, Mr Giorgio opened up and talked about today's state of fashion and, generally, style. “Trends don't exist anymore,” stated the designer backstage after the show. “Our job as designers is to make the women beautiful. we need to make them feel confident but also guide...
After the Emporio Armani show, Mr Giorgio opened up and talked about today's state of fashion and, generally, style. “Trends don't exist anymore,” stated the designer backstage after the show. “Our job as designers is to make the women beautiful. we need to make them feel confident but also guide them to be aware of their age and body. Often we see types of women that are out of reality and...