La Fédération de la Haute Couture et de la Mode has announced a new digital set up for their men’s fashion week which will take place July 9th-13th and will give designers the opportunity to present their Spring/Summer 2021 collections.
“Each House will be presented in the form of a creative and free film/video. Other content will appear in an editorial section of the platform. The whole will be widely relayed on main global distribution networks,” explained the Fédération de la Haute Couture et de la Mode in an official statement.
The event will take place on a dedicated platform and will follow Paris Fashion Week’s original calendar. Aimed at professionals, this online version will be accessible to a very large audience and it will help promote Paris and the creativity of the Houses in all its unity and diversity.